Marilyn Veincentotzs, Founder on Influential Women
Verified Member

Influential Woman · Education / School Psychology

Marilyn Veincentotzs

Founder, Sped.AI

San Jose, CA 95112

2Awards received

Certifications · Degrees · Memberships

Degree Walden University - ABD, Industrial and Organizational Psychology Degree National University - MS, School Psych Member Organizational Development Network Member National Association of School Psychologists (NASP) Member CASP

Her Story

About Marilyn

Marilyn E. (SpeedyAi) V. is the Founder of SPED.AI, an education technology platform designed to streamline psychoeducational report writing for school psychologists. With more than 20 years of experience in school psychology and a strong foundation in Organizational Psychology, she has spent her career working across Northern and Southern California in both direct service and leadership roles. Her work focuses on addressing a persistent challenge in the field: the overwhelming administrative burden of report writing, which contributes significantly to burnout, turnover, and reduced time with students. Her entrepreneurial path began long before her work in education technology. In the 1980s, she independently patented and marketed a toilet seat adapter, managing the entire process herself—from production and packaging to national publicity—without internet support. The product gained media attention, including a televised interview on Channel 7 Eyewitness News with Jerry Dunphy, and received national exposure. She partnered with disability advocacy groups for packaging support and successfully sold the product to the federal government, with distribution including placement at Los Angeles International Airport. She later founded a janitorial company specializing in model home cleaning for multi-million-dollar properties, operating successfully for nearly a decade before transitioning into education. After her business ventures, Marilyn shifted into education while completing her Master’s in School Psychology, eventually serving in multiple roles including long-term substitute teacher, school psychologist, and director at Easter Seals a pilot program for the Regional Center. She also spent approximately 10 years as an adjunct professor teaching psychology courses online for several universities and was later featured in a commissioned journalism profile for Adjunct Nation magazine, highlighting her work in higher education. These combined experiences shaped her perspective on systems, efficiency, and workforce sustainability. Recognizing that excessive report writing demands were contributing to widespread burnout among school psychologists, she co-developed SPED.AI with her son. The platform leverages AI to reduce psychoeducational report writing from many hours to minutes by generating score analysis, visual profiles, and structured recommendations. She actively uses the tool herself and continues to refine it through feedback from colleagues, with the goal of improving workflow efficiency and restoring professional balance in school psychology practice.

Her Interview

Ten minutes with Marilyn

01What do you attribute your success to?

I attribute my success to my attitude, self-motivation and experiential learning. I have had many years in sales. In order to be a good sales person you have to have enthusiasm, confidence, motivation and resilience. You can’t succeed without those traits. As a motivational speaker I have lived by what I have encouraged others to do. Never give up! I live what I tell others: just get out there and do things. I've learned so much just by doing. What's been most impactful has been my experience, the experiential part. I'm more of a doer than I am a joiner. I have a natural ability to spot good business opportunities, especially service-based startups. I can just spot it if it's something that's gonna work. Throughout my career, from patenting my toilet seat adapter in the 80s with just a typewriter and no internet, to building a janitorial business from the ground up, to developing AI tools for school psychologists, I've never waited for perfect conditions. I just identified problems and created solutions. When I saw that report writing was overwhelming school psychologists and causing burnout, I didn't just complain about it. I developed a tool with my son that actually solves the problem. I've always been willing to pivot when circumstances changed, whether that was transitioning from my janitorial business when competition undercut us, or moving into education and psychology. The key has been staying focused on what needs to be done and not letting obstacles stop me.

02What’s the best career advice you’ve ever received?

Under promise and over deliver. Protect your name and reputation. Never Lie or Steal. Always remain professional at your place of work. You are judged by the company you keep. Be right or wrong that’s just the way it is. Work as if someone is always watching. Do your best and that will never be a problem. Never let it be that you do not have integrity or don’t keep your word. Never be late to meetings. Smile.

03What advice would you give to young women entering your industry?

Don't ever let anybody get in the way of your dream. You have to know who you are and stay focused on what your dream is. The more challenges you have, the stronger you're going to become. If you have a dream, go for it, no matter what gets in your way. Whether it's a career or an idea to improve your field, stick with that dream. Take it one day at a time, but never falter, never go backwards, and just never stop. I tell people this because I've faced my own challenges and discouragement along the way. Today I met a paraeducator from China who had been discouraged from pursuing school psychology, and I shared my story with her. I told her about all the challenges I had, and she started crying and asked if she could hug me. That's what I want people to understand: persistence matters. No matter what your dream is, no matter what the challenges you see, you just keep going.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge in school psychology right now is that we're being inundated with paperwork and reports, which prevents us from doing what we actually want to do: help students emotionally and see the students who need us. We like doing what we do, but the administrative burden is overwhelming. This is causing serious burnout in our field, and many good school psychologists are leaving because they're fed up and disgruntled. We're very short of school psychologists, and if we continue to lose the ones that are good, we're going to be left with all brand new psychologists with no experience, which does not help our field. The opportunity I see is in using technology to solve this problem. That's exactly why I developed SPED.AI, to cut down the report writing from hours to minutes so we can get back to actually helping students. We need tools that let us focus on the human connection and emotional support that students need, rather than drowning in documentation.

05What values are most important to you in your work and personal life?

My values at work and my personal life are the same. That is the only way I believe someone can be authentic and not hypocritical. I first and foremost treat others the way I want to be treated. I believe everyone is due to be respected and have dignity. No one should be treated less than that no matter who they are or their station in life. Anyone can fall from where they are or rise far above where anyone imagined they possibly could go. Dream and never stop dreaming. Enjoy every day as if it were your last. And last, let your word be your bond. One day that might be the only thing you have to barter.


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