Her Story
About Marina Lutovac
Marina Lalic is the owner and founder of Baybuzz Digital Marketing Agency, which she launched three years ago after moving to the United States from Europe with her family. She brings more than 15 years of expertise in digital marketing, with a focus on lead generation and advertising. Prior to founding her agency, she served as digital marketing manager for one of the largest FMCG companies in Southeast Europe, overseeing eight brands across six European markets. Lalic earned her bachelor's degree in journalism in 2012 and her master's degree in communication in 2014. She is a member of the Chamber of Commerce in Union County and leads the Unscripted Women's Network, a networking group for female entrepreneurs in Charlotte. She attributes her success to her family, including siblings who are professional athletes who instilled a strong work ethic, as well as her husband and two children who inspire her dedication to her profession.
Her Interview
Ten minutes with Marina Lutovac
01What do you attribute your success to?
My success comes from my family. My sisters and brother are professional sport athletes who taught me work ethic, and they are my biggest fans and critics. My husband and two kids also drive me by showing how you can achieve everything if you are really into it and love your profession.
02What’s the best career advice you’ve ever received?
You have to go against your fears and be brave during your journey.
03What advice would you give to young women entering your industry?
If you are scared of something, that is a good reason to try to achieve it. Whatever looks like a huge thing you cannot reach or whatever you fear most, you just need to try and go against your comfort zone.
04What are the biggest challenges or opportunities in your field right now?
The market changes constantly, which is the biggest challenge, especially with AI making marketing seem like something anyone can do. However, the personal touch remains valuable and will be even more important. Opportunities come from being obsessed with learning and using AI as a strengthener rather than against you.
05What values are most important to you in your work and personal life?
Discipline and being obsessed with learning are most important, especially in digital marketing where things change every second. Sticking with good habits and being consistent helps achieve goals, as losing discipline leads to losing focus.
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