Influential Woman · Graphic Design marketing and brandi g

WATSON Watson

Production Designer, Hexagon AB

Atlanta, GA

Her Story

About WATSON

Senior graphic designer and production design specialist with over a decade of experience delivering high-impact visual solutions across global brands, travel, and nonprofit sectors. Currently a Production Designer at Hexagon AB, leading large-scale brand system initiatives, including the rollout of Adobe Express to enterprise teams, creation of 700+ scalable templates, and support of a global visual identity rebrand.

Recognized for driving efficiency and adoption through design systems, automation, and user-friendly creative tools, contributing to solutions with over 200,000+ downloads and high organizational engagement. Also supports mission-driven work as a freelance designer for Make-A-Wish Georgia.

Previously spent over 11 years at Delta Vacations as a Senior Graphic Designer, specializing in brand governance, campaign development, high-end image retouching, and workflow optimization. Known for combining creativity with operational excellence to deliver scalable, brand-consistent design solutions in fast-paced environments.

Her Interview

Ten minutes with WATSON

01What do you attribute your success to?

Amazing parents who supported my dreams and gave me a solid foundation of guiding values that consistently helped me grow personally and professionally.

02What’s the best career advice you’ve ever received?

I haven’t received specific advice, but I’ve learned valuable lessons along the way. One of the most important is to listen to feedback with an open mind, while also being willing to stand by and thoughtfully defend your design when you truly believe in it.

03What advice would you give to young women entering your industry?

Never stop learning and growing personally and professionally.

04What are the biggest challenges or opportunities in your field right now?

Keeping up with the ever-changing technology.

05What values are most important to you in your work and personal life?

Integrity and treating others with civility and respect.

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