Marisa Lytle

Meet a trailblazing force in digital commerce and marketing - a seasoned executive who has spent two decades masterfully orchestrating brand transformations and digital success stories. As the current Vice President of Ecommerce and Digital Marketing at Allied Products Corporation, they are the driving force behind the digital evolution of beloved consumer brands like Springbok Puzzles and Allied Flag.

Their expertise reads like a digital marketer's dream playbook: omnichannel strategy development, tech stack optimization, and customer engagement mastery. But what truly sets them apart is their ability to translate complex data into actionable insights that drive real business growth across major marketplaces including Amazon, Walmart, and Target+.

This digital virtuoso's impressive career spans leadership roles at industry giants such as Pure Fishing, DEMDACO, Jasco, and Teleflora. In each position, they've left an indelible mark by orchestrating successful ecommerce transformations and pioneering digital innovations. Their strategic approach to content, paid media, SEO, CRM, and performance marketing has consistently yielded impressive results - driving double-digit revenue growth while strengthening customer loyalty and streamlining operations.

With a proven track record of building and leading high-performing teams, they continue to demonstrate how strategic digital leadership can transform brands and scale online success in today's competitive marketplace.