Marissa Lee, Director, Global Accounts & Associate Support on Influential Women

Influential Woman · Event industry

Marissa Lee

Director, Global Accounts & Associate Support, HelmsBriscoe

Sarasota, FL

Certifications · Degrees · Memberships

Degree Sports broadcast degree (changed from original major)

Her Story

About Marissa

I help companies and organizations find hotels for their meetings and events. I'm basically like a realtor, but for hotels. When a client comes to me and says they have an event in a specific location for a certain number of people, I do all the back legwork of putting in the meeting specs, send it out to hotels, review the proposals that come back with my clients, discuss them, get their short lists and what they want me to negotiate, and then I go back and negotiate for them. I also help with the contracting phase to make sure all their I's are dotted and T's are crossed. I travel at least 2-3 times a month, sometimes more, doing site visits and city tours where cities and hotels invite me to see what they have to offer. I work internationally as well and have traveled all over on other people's dime. Cities will host me and show me around, taking me to places like Graceland in Memphis or the best blues venues. I work a lot with national associations based out of DC, so I do a ton of work there and visit fairly often. I've also worked with Canadian groups and sent events to Calgary and Toronto. Hot spots change all the time, but Nashville, Austin, and DC are popular destinations. I'm commission-based and had to build my book of business from scratch when I started, which was a big financial leap. I'm 32 and the youngest in my company by at least 10 years, and I'm one of the rare people doing this without a spouse or second source of income to fall back on. My company is fantastic and really supportive, with everyone wanting each other to succeed. I have my dream job and love what I do every single day.

Her Interview

Ten minutes with Marissa

01What do you attribute your success to?

I definitely attribute my success to my supporters and my people, my friends, and my family around me. I'm commission-based, so starting this journey out was a big leap financially. When you start this career, you're not given clients. You have to find them yourself and build up your book of business. Making that leap of going from a set salary to commission-based and not knowing when your next paycheck's gonna come in when you have no clients was scary. But I was financially stable enough to make the leap, and it was one of those moments where I was like, now or never. Having the support of my family, and my parents especially, telling me I can do this was huge. Also my company is fantastic. They're really great to work for, and everyone wants everyone to succeed. When you join, you join a team, and everyone's there to help you succeed. If you're running into issues or you're down and frustrated because you can't find a new client, you have your friends within the company that can be like, you can do this, I've been there, it gets better. I kind of attribute a lot of that to the company, too, of just taking care of their people and having that support system.

02What advice would you give to young women entering your industry?

Follow your passion. I originally went to school for sports broadcast because I wanted to be the next Pam Oliver or Erin Andrews. But I was told, because I was a woman, it was gonna be very hard to get into the industry. I unfortunately couldn't play collegiate sports because I tore my ACL a couple times, so I wasn't able to play soccer in college. They said it would be really hard for me not playing collegiate sports to get into the industry, and it's also leaning to be more ex-pro athletes that are doing commentary, which if you look at it now, is true. They suggested I could do normal broadcast, like news, and I was like, absolutely not. That's depressing every single day. So I had to go back to the drawing board of what was my passion and what did I enjoy. I really loved planning events, and I loved travel. My dad was a pilot for Delta, so I grew up traveling all over the world, and that was a passion of mine. I was like, how can I make this a career? I got into meetings and events, and I have my dream job. I love what I do every single day. The perks are obviously great, and I enjoy what I do. It's my passion.

03What are the biggest challenges or opportunities in your field right now?

AI could very much potentially down the line take over my job. It could be one of those things where people just go on AI and say, hey, we have an in-person meeting for 500 attendees in Chicago, help us find a hotel, and it does it for them. But there's also not the negotiating and contracting portion. AI doesn't really know how to do that or what to look for. You can't invite AI to your hotel and show it all of its perks, and AI doesn't know what is the best. That relationship building and that human contact are gonna forever be key and important. That's a big selling point that we try to sell to people. Also, being willing to adapt is important. A lot of people older than me in this industry are so set in their ways, and they're not willing to change, especially with AI and everything. You kind of have to roll with the punches.

Join Influential Women and start making an impact. Register now.