Marissa Sweeney

Marissa Sweeney is a seasoned marketing leader serving as Senior Director of Marketing at Mirabito Energy Products, where she oversees brand strategy, digital engagement, and loyalty initiatives across multiple energy and convenience divisions. Based in Endicott, New York, she brings more than a decade of experience building and scaling marketing programs that connect customers to brands through thoughtful storytelling, data-driven campaigns, and integrated digital experiences. Known for her energetic leadership style, she focuses on strengthening both customer-facing platforms and internal collaboration, particularly with IT and operations teams.

Throughout her career, Marissa has developed a diverse and well-rounded marketing background spanning healthcare, financial services, and energy sectors. Prior to her current role, she served as Director of Marketing at GHS Federal Credit Union, where she led comprehensive marketing campaigns and advanced the organization’s digital customer experience. She also held marketing leadership roles at Bassett Healthcare Network, where she focused on brand development, web strategy, and communications, building a strong foundation in healthcare marketing and public engagement.

Earlier in her career, Marissa gained hands-on experience in communications, event management, and business development through roles with the Greater Binghamton Chamber of Commerce and other early professional opportunities. She earned her bachelor’s degree in English rhetoric from Binghamton University and an associate’s degree in mass communication and public Relations from SUNY Broome. Beyond her professional responsibilities, she is actively engaged in community leadership, including long-standing involvement with the Boys & Girls Club of Binghamton and regional heart health initiatives, reflecting her commitment to service and community impact.