Her Story
About Marjoroe
Marjorie King serves as Director of Business Development and Events at the California Association of Health Plans in Sacramento, California. She began her career there 23 years ago as a receptionist shortly after earning her bachelor's degree in business and marketing from Sac State, progressing through roles as executive assistant and legislative assistant before transitioning to the events team around 2008 or 2009. Over the years, King has driven significant growth in the organization's events, expanding the annual conference from 150 to nearly 1,400 attendees, and she assumed her current title four years ago when her partner retired. She holds a meeting planning certification from Sac State and personal training certifications, and she belongs to Meeting Professionals International and CalSAE. King attributes her professional success to her son, whom she strives to inspire through her work ethic and perseverance, values she considers central to both her work and personal life. She advises young women entering the industry to share their ideas confidently without intimidation, noting that fresh perspectives can lead to meaningful contributions.
Her Interview
Ten minutes with Marjoroe
01What do you attribute your success to?
My son. Just always wanting to lead by example, show him what hard work can get you. I had to have a life solution. Provide a good life for him, provide a good life for myself, and to be able to travel and have a life that I've always wanted to have. I wasn't given anything, I've worked for everything that I have, so showing him that hard work will pay off.
02What advice would you give to young women entering your industry?
Have the confidence to share your thoughts and not hold back. No idea is a bad idea. Don't be intimidated. Being around executives and knowing your ideas can make a difference. Sometimes the younger generation's ideas may be more helpful.
03What are the biggest challenges or opportunities in your field right now?
The ever-changing policy in healthcare and AI playing a big role. People wanting things to be on webinar or virtual, not wanting to meet face-to-face. Showing the importance of human interaction. Opportunity to get out into the events world to do business deals, growth in events from 200 to 1400 people, people wanting to meet regulators and get out of home.
04What values are most important to you in your work and personal life?
Work ethic, working hard, not giving up, pursuing all your goals and dreams, and just not quitting. When you stay true to who you are and keep pursuing what you want, you're gonna get it. Instilled that in my son as well.
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