Marla Kramer, Assistant Vice President, Marketing and Communications on Influential Women

Influential Woman · higher education

Marla Kramer

Assistant Vice President, Marketing and Communications, Lycoming College

Williamsport, PA 17701

Certifications · Degrees · Memberships

Degree Ohio University Bachelor of Science Degree Journalism 1991 - 1995 E.W. Scripps School of Journalism

Her Story

About Marla

With over 17 years of expertise in both B2B and B2C public relations, this seasoned communications professional has established themselves as a technology PR powerhouse. Their impressive portfolio spans across the entire tech ecosystem, from cutting-edge hardware and software solutions to innovative Internet services, network technologies, and mobile applications.

As a strategic communications expert, they excel in crafting compelling narratives that bridge the gap between complex technology and meaningful business impact. Their comprehensive approach encompasses everything from developing powerful media relations strategies to orchestrating impactful customer reference programs that showcase real-world success stories.

At the heart of their expertise lies a masterful command of public relations fundamentals, including the development of attention-grabbing press releases, management of dynamic speakers bureaus, and the creation of award-winning content. They possess a particular talent for transforming technical achievements into engaging stories through carefully crafted case studies, partner success stories, and bylined articles that resonate with both industry professionals and consumers alike.

Their methodical approach to editorial calendar tracking and awards programs has helped numerous technology companies build credibility and establish thought leadership in their respective markets.

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