Marla Wolf-Swartz

I attribute my success to a strong work ethic, a genuine commitment to relationships, and an unwavering attention to detail. I've always believed that excellence is found in the little things—the extra effort that makes someone feel valued and remembered.

Whether it's arriving on campus early so I'm fully prepared, creating personalized materials for a meeting, or finding thoughtful, intentional ways to engage a customer, I look for opportunities to go above and beyond. Anyone can meet expectations, but I've always believed it's the thoughtful, intentional touches that build trust and create lasting relationships.

For me, the little things become the big things. Details matter because they reflect how much you care, and I've found that when you consistently get the little things right, the bigger successes naturally follow.

The best career advice I've ever received is that every career has seasons. Some will be incredibly rewarding, while others will challenge you in ways you never expected.

Don't let one difficult season define your journey. Stay resilient, keep showing up, and trust that growth often comes from the moments that test you the most.

Take ownership of your career. Don't wait for someone else to decide what you're capable of or when you're ready for the next opportunity. Raise your hand, speak up, and don't be afraid to step outside your comfort zone.

There may never be a perfect time to take on a new challenge, and that's okay. Some of the best opportunities come when you simply say yes and trust yourself to figure it out. Don't let others define your future—believe in your own potential and be willing to advocate for yourself.

Higher education continues to face budget pressures, so institutions are being more thoughtful than ever about where they invest. That creates a challenge, but it also creates an opportunity. Products that clearly demonstrate value, improve outcomes, and solve real problems will continue to rise to the top. I'm excited by the continued growth of educational technology and the increasing demand for engaging, visual, and interactive learning experiences that support both educators and students.

The values that guide me most are integrity, relationships, and empathy. One of the things I love most about my career is that I've experienced higher education through so many different seasons of life. I first walked college campuses as a student. Then, fresh out of college and beginning my career, I often found myself being mistaken for a student. Later, I visited those same campuses while pregnant, then as a young working mother balancing a growing career with raising three boys. Today, I return as the parent of college students, giving me an even deeper appreciation for the work educators do every day.

Those experiences have shaped how I approach every conversation. They remind me that behind every decision are people-faculty inspiring the next generation, librarians stretching limited budgets, administrators navigating change, and families investing in their childrens' futures. That perspective has taught me to lead with empathy, listen first, and build relationships that stand the test of time.