Martha Burich, Behavior consultant on Influential Women

Influential Woman · Behavior consulting

Martha Burich

Behavior consultant, Martha Burich Consulting

Richmond, MI

2Awards received

Certifications · Degrees · Memberships

Degree Bachelor of General Studies 1984 Degree Master's 1991 University of Missouri Degree PhD all but dissertation 2006 Cert Who's Who

Her Story

About Martha

Martha Burich works as a behavior consultant, talking with people and helping them change behaviors related to parenting, addiction, and other challenges. She previously taught high school for 16 years and child psychology at the college level for 10 years. Burich earned a Bachelor of General Studies in 1984, a Master's degree from the University of Missouri in 1991, and pursued doctoral studies, completing all but her dissertation by 2006. She is listed in Who's Who in American Colleges and Universities from 1991 and in Who's Who for 2025. In addition to her consulting practice, Burich has done extensive volunteer work in the addiction community, including going into a jail once a week for four years to help women overcome addictions and transition successfully after release. She wrote a book in 1995 that was published in 2024 with an endorsement from Jack Canfield, along with two workbooks, one for parents and another titled Feel it, face it, free it for those struggling with emotions. Burich attributes her success to the stoic guidance of her mother, who encouraged her to return to college after being dismissed from two institutions, and she advises others in her field to keep learning, reject the notion that rejection is final, and never quit.

Her Interview

Ten minutes with Martha

01What do you attribute your success to?

My success I attribute to my mother. She was very stoic, no drama. When I got kicked out of two colleges and was crying, she told me to march right back and ask to come back on probation, which I did.

02What’s the best career advice you’ve ever received?

The best career advice I ever received is don't quit. Just don't quit, no matter how bad it looks. If you really want it, don't quit.

03What advice would you give to young women entering your industry?

Don't quit. Keep learning, don't quit, and don't think rejection is meaningless. Just keep on keeping on.

04What are the biggest challenges or opportunities in your field right now?

A lot of parents don't want to do what they need to do to get control of their children. They want to be gentle parents and can't say no. We see the results in the school system where parents blame the schools.

05What values are most important to you in your work and personal life?

Trust is most important. The ladies at the jail told me I was real because I tell them what I did and how I did it, which makes them feel they can do it too.

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