Martha Hernandez
Martha Hernandez is a Miami-based entrepreneur, manufacturer, and community leader best known as President and majority owner of Extreme Wood Works, a woman-owned manufacturing company specializing in custom luxury retail fixtures and high-end residential millwork. Raised around woodworking in her family’s carpentry shop in Honduras, Martha built a 19-year career in the industry, guiding projects from concept and quoting through fabrication, logistics, and installation—often for global luxury brands and airport duty-free environments. Under her leadership, Extreme Wood Works blends traditional craftsmanship with modern innovation and holds key certifications, including UL compliance, BBB accreditation, and Miami-Dade County SBE certification.
In addition to her manufacturing leadership, Martha is the co-founder of Amor y Fuerza Honduras, a 501(c)(3) nonprofit dedicated to education, community support, and crisis response for underserved populations both locally and abroad. She is also the owner of MH The Birch Blossom, a creative floral and design studio that reflects her passion for storytelling through artistry. Her work across business and philanthropy has earned regional and national recognition, including features in Forbes and Diario Las Américas, as well as honors celebrating Hispanic women leaders and philanthropists in Florida.
Martha holds a Bachelor’s degree in Business Administration and International Business from Florida International University and an Associate’s degree from Miami Dade College. Known for her resilience, integrity, and hands-on leadership style, she is a strong advocate for women in male-dominated industries and for purpose-driven entrepreneurship. Whether building custom millwork, leading community initiatives, or mentoring the next generation, Martha Hernandez is committed to creating lasting impact through excellence, service, and unwavering perseverance.
• Women & Minority Business Certification
• SBE Certified
• BBB Accredited
• UL Certified Workshop
• Florida International University - B.B.A.
• Amor Y Fuerza Honduras
What do you attribute your success to?
I attribute my success to passion, resilience, and a deep respect for craftsmanship. From my family’s carpentry shop in Honduras to leading Extreme Woodwork, a woman-owned manufacturing company serving luxury brands, I have always been driven by the artistry of custom projects and the satisfaction of guiding each job from concept to completion. Challenges in a male-dominated industry only strengthened my resolve to push forward and break barriers.
Resilience defines both my work and my life. After undergoing brain aneurysm surgery, I became an advocate for awareness and perseverance. For six years, I have also led my nonprofit, Love and Strength, hosting monthly events to inspire and support disadvantaged children. Seeing finished products, happy clients, and meaningful impact fuels my passion. My message to young women is simple: gender is not an obstacle—stay focused, think positively, and never give up on your dreams.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to never view gender as a limitation. Work hard, stay focused, maintain a positive mindset, and remain unwavering in pursuing your goals.