Martine Reardon

Meet Martine Reardon, a visionary leader who's making waves in the retail industry as the Chief Marketing Officer and Executive Vice President of Content and Membership at the National Retail Federation. As the driving force behind NRF's strategic initiatives, she masterfully orchestrates the organization's marketing, event content, and membership strategies, while forging powerful partnerships that shape the future of retail.

Before championing the retail industry's interests at NRF, Martine left an indelible mark as Macy's Chief Marketing Officer from 2012 to 2016. There, she commanded an impressive 1,300-strong marketing powerhouse, steering everything from creative strategy to digital innovation across more than 800 stores and macys.com. Her dynamic leadership extended beyond traditional marketing, as she brought magic to millions by overseeing iconic American traditions like the beloved Macy's Thanksgiving Day Parade and spectacular Fourth of July fireworks displays.

Under her transformative leadership at Macy's, she orchestrated a remarkable period of growth, delivering five consecutive years of comparable sales increases and an impressive $5 billion boost in revenue. Her strategic prowess didn't stop there – she also achieved an exceptional six-year streak of double-digit growth, cementing her reputation as a retail industry powerhouse.

Today, at the National Retail Federation, she continues to shape the industry's trajectory, identifying crucial partnerships and strategic investments that advance retail's interests and drive sustainable growth. Her expertise in crafting compelling narratives and building strong relationships makes her an invaluable force in retail's ever-evolving landscape.