Mary Elizabeth Benware

MaryElizabeth Benware is a senior at St. Louis University pursuing a degree in communication with an Integrated Strategic Communication concentration and double minors in film and marketing. She has spent the past four years building her presence as a content creator on YouTube under the handle Mebby and on TikTok, producing comedic commentary that touches on modern topics as well as elements of nostalgia. In addition to managing her own channels, Benware is completing a co-op internship with Bluesco that will continue into her senior year, and she previously worked in social media and marketing for the university itself. She plans to leverage her passion for the creative side of marketing after graduation by starting as a media coordinator and eventually managing the production side of a marketing team, while continuing YouTube as a source of passive income if it remains viable. Benware credits her success to beginning her YouTube channel as a junior in high school and committing to weekly posts, which taught her discipline and the ability to be her own boss even before the work generated income. She values empathy and a sense of understanding in both her professional and personal life, believing these qualities enable teams to collaborate effectively and produce great work. Among the challenges she sees in her field, Benware notes that long-form content is facing increased competition from short-form formats, though she appreciates the genuine depth that longer videos allow.