Maryam Mahjoub

A dynamic B2B SaaS Product Marketing and Growth Strategy expert who transforms data into measurable success stories. With an impressive background in driving organizational growth across various SaaS platforms, this strategic leader has consistently delivered exceptional results through innovative marketing approaches.

Drawing from extensive marketing agency experience, they've mastered the art of creating sophisticated omni-channel marketing campaigns that deliver remarkable revenue growth through precise targeting, strategic A/B testing, and meticulous ROI analysis. Their impact speaks through numbers - while serving as Senior Manager of the Partner Program at Canada Post, they exceeded sales goals by 140% in both 2012 and 2013, while expanding the partner network by an impressive 85%. At SIMBA Chain, they revolutionized conversion rates, elevating MQL to SQL conversions from 8% to over 20% through strategic website optimization and enhanced product messaging.

As a proven team builder and leader, they excel in nurturing marketing teams from early-stage startups to high-growth organizations, skillfully orchestrating cross-departmental initiatives and managing organizational change. Their comprehensive expertise spans crucial areas including:

• Strategic Team Leadership and Performance Coaching
• Advanced Data Analytics and Customer Insights
• Product Marketing Excellence and Strategic Positioning
• Integrated Marketing Campaign Orchestration
• Customer Relationship Management and Engagement
• Digital Marketing Mastery (SEO, SEM, Content Management)
• Project and Event Management
• Business Development and Growth Strategy
• Brand Development and Marketing Innovation
• Vendor Relations and Contract Negotiations
• Digital Marketing Solutions (Google Adwords, ABM, Demand Generation)
• Strategic Communications and PR
• Channel Marketing Leadership
• Financial Management and P&L Optimization
• Business Case Development and Presentation

This results-driven professional combines analytical precision with strategic vision to deliver transformational growth and sustainable success in the B2B SaaS landscape.