Mary Frances Raffield
Mary Raffield is a dedicated Branch Manager at Hello Credit Union, bringing over seven years of experience in financial services, customer engagement, and team leadership. She began her career in 2014 as a receptionist and quickly discovered a passion for helping others achieve their financial goals. Her journey includes roles as a Member Service Representative and now Branch Manager, where she is known for her strong work ethic, problem-solving abilities, and commitment to personal and professional growth.
Before joining Hello Credit Union, Mary built a diverse professional foundation through roles in hospitality, property management, and public utilities. These experiences strengthened her interpersonal communication and customer service skills and shaped her leadership approach in member-focused environments. At Hello Credit Union, she oversees branch operations, fosters community partnerships, and leads strategic initiatives that enhance member satisfaction and organizational success.
Mary is currently pursuing a bachelor’s degree in Public Relations with a specialization in Public Interest Communications at the University of Florida. She is also a proud participant in Leadership Bay Class 43, where she continues to strengthen her leadership skills while deepening her connection to the Bay County community. With aspirations to transition into a public-facing communications role, Mary aims to combine her financial expertise with strategic storytelling and advocacy.
As an active member of the LSCU Young Professionals Group and local chambers of commerce, Mary is committed to leadership development, lifelong learning, and making a meaningful impact in her community.
• Hootsuite Platform Certification
• University of Florida
• Gulf Coast State College
• Phi Theta Kappa Honor Society
• The National Society of Collegiate Schollars
• LSCU Young Professionals Group
• The ARC of the Bay
• The American Red Cross
What do you attribute your success to?
I attribute my success to hard work, resilience, and the unwavering support of the people who have believed in me throughout my journey. Starting as a receptionist and working my way into leadership taught me the value of perseverance, humility, and staying committed even when the path is challenging.
My greatest motivation comes from my two sons, who inspire me daily to lead by example and continue growing both personally and professionally. I am deeply grateful for my husband, Phillip Raffield, whose steady encouragement and belief in me give me the confidence to pursue every opportunity placed in front of me. I also owe so much to my parents, Freddie and Christina White, my brother, Freddie White Jr., and my Granny and Popa Goodwin. Their constant support, strong work ethic, and emphasis on faith, family, and education have shaped who I am today.
Because of them, I never stop learning, striving, and pushing forward.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to never stop learning and never let where you start determine where you can go. Growth doesn’t always feel comfortable, but it’s where real progress happens. Every role teaches you something valuable, even if you don’t see it at the time. Stay humble, stay willing to learn, and don’t be afraid to step into opportunities that stretch you. Confidence grows when you take action.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to stay open-minded—things can change quickly, and adaptability is key. Always lead with a positive attitude, and remember that heart and hustle will set you apart. Don’t expect anything to be handed to you, but appreciate every opportunity that comes your way. Gratitude, resilience, and a strong work ethic will take you far.
What are the biggest challenges or opportunities in your field right now?
The financial services industry is experiencing rapid change as technology, regulations, and member expectations continue to evolve. One of the biggest challenges is adapting to new digital tools while maintaining the personal service and trust that members value. Leaders must guide their teams through constant change while ensuring service standards remain strong and consistent.
At the same time, these changes create meaningful opportunities. There is a growing demand for financial education, inclusive products, and community focused banking that truly supports members at every stage of life. By combining modern technology with relationship driven service, credit unions have the opportunity to strengthen engagement, build long term trust, and make a lasting impact in the communities they serve.
What values are most important to you in your work and personal life?
The values most important to me, both in work and in life, are integrity, family, and gratitude. I believe in showing up with honesty and heart in everything I do. Outside of work, I find joy in spending time with my family, whether we are cooking meals together, helping with schoolwork, riding side by sides and ATVs, or cheering on our favorite football teams as a family. These moments keep me grounded, remind me of what truly matters, and motivate me to lead with purpose and perspective in my professional life.