Mary Joe Chavez
A conscious brand begins within. Before the visuals and the words, there is your state of being — the authentic version of you that moves with presence, clarity, and inner alignment.
At Graphic Design we merge award-winning expertise with conscious strategy to craft brands that are both timeless and transformative. Founded by Mary Joe Chavez — Branding Director, Digital Innovation Strategist, and award-winning graduate of the Academy of Art University — our studio partners with growth-minded founders and bold visionaries to align purpose with design that builds clarity, credibility, and long-term growth.
If you’re ready to:
* Build a category-defining brand that sets you apart with clarity and credibility
* Attract premium clients through timeless design and strategic positioning
* Align with conscious growth by creating a brand rooted in purpose, presence, and long-term impact
—then you’re in the right place.
• Academy of Art University
What do you attribute your success to?
I attribute my success to aligning creativity with consciousness — blending award-winning design expertise with an inner practice of clarity, presence, and vision. By staying rooted in purpose and collaborating with bold, growth-minded visionaries, I’ve been able to build brands that are not only timeless in design but transformative in impact.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to look within and be my truest, most genuine self. It reminded me that success isn’t about chasing trends or trying to fit into someone else’s mold — it’s about leading with authenticity, aligning with your inner truth, and allowing that presence to guide your work and relationships.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to trust your voice and lead with authenticity. Don’t dilute your vision to fit into someone else’s mold — the world needs your unique perspective. Invest in your growth, stand confidently in your creativity, and remember that alignment with your values will take you further than comparison ever could.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in branding right now is the overwhelming noise — so many businesses look and sound the same because they chase trends instead of truth. But that’s also the greatest opportunity. Brands that lead with authenticity, presence, and conscious strategy stand out naturally. The future belongs to those who build with alignment, not just aesthetics — brands that inspire trust, connection, and long-term impact.
What values are most important to you in your work and personal life?
The values most important to me in my work life are authenticity, creativity, and integrity. I believe in showing up with presence and clarity, honoring both the vision and the people behind a brand. Collaboration, conscious growth, and long-term impact guide everything I do — because I see branding not just as design, but as a legacy of trust and transformation.