Influential Woman · Marketing Publishing and others

Maylin Lehmann Hobaica

Freelance Marketing Consultant, Freelance

Miramar, FL

Her Story

About Maylin

Maylin Lehmann Hobaica is a motivated business professional with a growing focus on brand strategy, product development, and project coordination. Through her work in consumer-focused initiatives—including cosmetics branding—she has developed strengths in communication, organization, and creative problem-solving.

She is passionate about building meaningful brands, supporting innovative ideas, and collaborating with diverse teams to deliver high-quality outcomes. Maylin is committed to continuous professional growth while contributing to impactful projects in business, marketing, and product innovation.

Her Interview

Ten minutes with Maylin

01What do you attribute your success to?

I believe my success comes from being someone who makes things happen. I don’t just plan and strategize — I execute and optimize.

I also think discipline and consistency are key. Marketing moves fast, and the landscape is always changing. Curiosity, openness, and flexibility allow me to adapt, learn, and keep growing.

For me, strategy is important — but action is what creates results.

02What’s the best career advice you’ve ever received?

The best advice I’ve received is that everything can change in a moment — and that’s not something to fear.

It’s okay to start over. It’s okay to step into a new role and learn again. And it’s okay to disagree — as long as you do it with respect.

I’ve learned that growth requires humility. Whether you’re beginning a new chapter or sharing a different opinion, respect should always lead the conversation.

03What advice would you give to young women entering your industry?

Always look for a new challenge.

Comfort can feel safe, but it often slows growth. The moments that stretch you are the ones that shape you.

Don’t be afraid to step into spaces where you’re still learning. That’s where confidence is built.

04What are the biggest challenges or opportunities in your field right now?

Challenges:

One of the biggest challenges today is attention. We are living in a world of constant content and social media saturation. It’s harder than ever to truly connect and stand out.

Brands are competing not just with each other, but with everything on someone’s screen. That makes authenticity and clarity more important than ever.

Opportunities:

At the same time, the U.S. Hispanic market represents one of the greatest growth opportunities today.

But the opportunity is not just in translation — it’s in cultural understanding. Brands that invest in real insights, relevant messaging, and authentic storytelling will build long-term loyalty.

When done thoughtfully, multicultural marketing is not a niche strategy — it’s a growth strategy.

05What values are most important to you in your work and personal life?

Respect is the foundation for me — respect for yourself and for others. It shapes how I lead, how I collaborate, and how I make decisions.

Accountability is also very important. I believe in owning your actions, your results, and your impact. Growth starts with responsibility.

And finally, innovation. I’m always looking for better ways to do things — new ideas, new approaches, new perspectives. Staying curious keeps both my work and my life evolving.

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