Mayra Gómez-Sánchez
Mayra Gómez-Sánchez is a Brand Movement Strategist and copywriting expert dedicated to helping coaches and service providers craft messaging that connects, converts, and remains true to their values. As the CEO and founder of Cultural Visionaries™, she specializes in transforming her clients’ visions into strategic communications that not only drive revenue but also inspire meaningful movements. A former educator, Mayra’s background in teaching honed her ability to help individuals express complex ideas clearly—a skill she now leverages to guide impact-driven business owners in amplifying their voices and reshaping narratives.
Throughout her career, Mayra has built a reputation for human-first marketing that blends authenticity with strategy. Her work spans brand storytelling, email marketing, social media campaigns, and content creation, all with a focus on culturally conscious and inclusive messaging. She has been recognized for her dedication to supporting first-generation entrepreneurs and BIPOC business owners, helping them navigate challenges in a landscape where diverse voices are often underrepresented. Her expertise and passion for culturally resonant copywriting have made her a sought-after mentor and speaker in marketing and entrepreneurial circles.
Beyond her professional endeavors, Mayra is deeply committed to community engagement and representation. She shares her insights through newsletters, podcasts, and mentorship programs, aiming to empower Latinx and underrepresented creators to embrace their worth and impact. A proud Latina, she infuses her work with Spanglish and cultural pride, celebrating identity while driving innovation. When she isn’t helping entrepreneurs elevate their brands, Mayra enjoys connecting with her family, traveling, and finding inspiration in everyday moments—whether it’s a cup of cafecito or a walk with her dog, Coco.
• Marketing Mission
• UC Santa Barbara
UC Santa Barbara
Sociology
• UC Santa Barbara
UC Santa Barbara
Master of Education
• Business Mentor
Business Mentor
Nasdaq Entrepreneurial Center
• Email Copywriter
Email Copywriter
ICFLA
What do you attribute your success to?
I attribute my success to the natural drive I’ve always had to pursue work that brings me joy and fulfillment. Following what excites me has not only kept me motivated but also allowed me to bring authenticity, passion, and energy to everything I do. I believe that when you align your work with what truly inspires you, success naturally follows.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to surround yourself with people who lift you higher. The right support system—mentors, peers, and collaborators—can challenge you, inspire growth, and help you reach goals you might not achieve alone. I’ve found that when you intentionally cultivate relationships with people who encourage your growth, both personally and professionally, it transforms the trajectory of your career.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to take risks and ask questions, even when it feels uncomfortable. Curiosity is key—if you’re not willing to explore, challenge assumptions, and seek understanding, it’s difficult to grow in your career. Embrace the discomfort, lean into learning, and remember that every question you ask is an opportunity to expand your knowledge, strengthen your skills, and build the confidence to lead.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in my field right now is changing people’s minds about AI. There’s a lot of fear and misunderstanding around what AI can and cannot do, especially in creative industries like marketing and copywriting. The opportunity lies in educating clients and colleagues about how to use AI responsibly and strategically, leveraging it as a tool to enhance creativity, efficiency, and impact without replacing the human insight and authenticity that make messaging truly resonate.
What values are most important to you in your work and personal life?
The values that are most important to me, both in my work and personal life, are maintaining a healthy work-life balance and setting clear boundaries to avoid burnout. I believe that protecting your energy and well-being allows you to show up fully, creatively, and intentionally in everything you do. Prioritizing balance not only supports long-term success but also ensures that the work I create is thoughtful, authentic, and sustainable.
Locations
Cultural Visionaries
Sacramento, CA 95816