McKenzie Elkins Cleghorn

I started out way back when I was in college studying illustration, but I really fell in love with graphic design, and that's what initially got me into the world of advertising. I really love the psychology and strategy behind every design. I've been in the field for about 5 years, all with Agency GWL. I started out as a graphic designer, then got promoted to art director, and now I'm transitioning into more of an assistant creative director role as Strategic Brand Director. In this role, I think at a wider view, more about strategy, and the overall goal of the campaign. We do a lot of really fun stuff. I have come to really love advertising because there's just never a dull moment. We have a very wide variety of clients here. Our biggest clientele is automotive, so we know a lot about cars, but we also do a lot of product design. I've done several alcohol bottles and beer cans, and that's just one of the most fun things ever. We're also about to launch a new product, so product design is definitely number 2 behind automotive. I'm lucky enough to do a lot of design work myself, so I'm able to work on ads and make them look pretty myself, but I'm also several times a day working with my team and giving revisions. A lot of days we're working around a big table all together, talking about a design or a product. I'm often meeting with clients as well, and then I'm also strategizing how we're going to organize who's gonna review what at what point.