Her Story
About Meagan
Meagan Rojas is a marketing professional with three years of experience in the ignition interlock device industry. She works for a company that rents these devices, commonly known as car breathalyzers, and focuses on improving processes to help customers return to the road safely after impaired driving incidents. In her role, Rojas manages the HubSpot CRM tool, implementing it throughout the organization across marketing, sales, operations, and service hubs while collaborating with IT and other departments to enhance efficiency through automation and data flow. Prior to her current position, she spent two years in operations and product management with vendor management responsibilities. She holds both a bachelor's and a master's degree in sociology, which she leverages to analyze data and understand the human and social factors behind business patterns. Rojas attributes her professional success to a combination of determination and teamwork, actively seeking mentorship to learn and grow. She values thoroughness in her work, particularly in procedure development and process change management, ensuring changes do not disrupt other operations. Among the career advice she has received, she highlights the importance of work-life balance to avoid burnout, as shared by her mentor Elisa during her time as a product manager at Hilltop Securities.
Her Interview
Ten minutes with Meagan
01What do you attribute your success to?
I think that a lot of my success is from determination, and a lot of it, in equal part, would be from teamwork. You really can't get anywhere without looking outside of yourself to see what you can pull in, and how you can learn from those around you. I've tried to be a sponge with anybody who's willing to give even the smallest little bit of mentorship, and use that to propel myself forward and learn from their experience so that I can continue to improve myself.
02What’s the best career advice you’ve ever received?
Early on at Hilltop Securities as a product manager, my mentor Elisa helped me understand work-life balance. She said there are going to be weeks where you're working 50 and 60 hours, and you need to temper that because you will burn out. You need to make sure that you're taking time for yourself, your family, your friends, and have those weeks where you rest and reset.
03What advice would you give to young women entering your industry?
Anybody who's looking to enter into a career with marketing, think about marketing as an entire beast, not simply what the common layperson would think of as marketing. It's not all flashy ads or beautiful branding or good PR. There's a lot behind it that is really informing why we make those flashy ads. You have to think about the people, what is informing all of that, how you can make an impact with it, how is that going to drive revenue, how is it going to drive improvement of the products that you're working with.
04What are the biggest challenges or opportunities in your field right now?
One of the things that is difficult for marketing as an industry is that there is so much concern around AI, and we're all deciding how to feel about it, how to leverage it accurately, how to make sure that we're using it as a tool rather than a replacement. You need that human hand guiding your content creation and your decisions. We're in an interesting shift in how we need to think about things and leverage these tools. I will continue using AI as needed but know that you need to leverage it intelligently without relying on it and trusting it implicitly.
05What values are most important to you in your work and personal life?
I've always valued thoroughness. Whenever you do something, you should really think of not just what you're doing as you do it, but you should think it all the way through to the end and try to have that foresight of the unintended impacts that any action could take. This is especially important in procedure development and process change management because if you make a change, that's going to have an impact, and those need to fall in a way that's not going to cause chaos or hurt other processes.
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