Meenakshi Lakhwani

Meenakshi Lakhwani is a highly creative, strategic, and goal-oriented Customer Marketing and Advocacy Executive with over 10 years of experience driving customer success, managing relationships, and transforming clients into brand advocates through events, marketing programs, references, and keynotes. Currently at Workday, she leads initiatives that align customer marketing strategies with business goals, showcasing customer success stories and driving engagement across North America, India, the UK, and APAC. Known for her extroverted personality and passion for building relationships, Meenakshi combines strategic insight with creative storytelling to deliver impactful narratives that resonate with diverse audiences.

Before entering the corporate world, Meenakshi was a professor, teaching customer marketing, and she continues to engage in visiting teaching opportunities in Colombia and in customer marketing communities. This dual perspective keeps her grounded in academic rigor while navigating the fast-paced dynamics of enterprise software marketing. Her professional journey reflects a blend of analytical precision and relational leadership—she thrives in client-facing roles that allow her to cultivate long-term partnerships and turn customers into vocal advocates for the brand.

In a surprising twist to her career path, Meenakshi holds a PhD in drug design, initially aiming for a career in pharmaceuticals. However, destiny led her into software marketing, where she has excelled as a thought leader and influencer. She has been recognized as a Top 100 Global Customer Marketing & Advocacy Influencer and Strategist, actively participates in industry events like the Customer Marketing Alliance Summit in New York, and leverages AI, data-driven insights, and creative storytelling to elevate the customer experience. Her academic foundation, corporate expertise, and extroverted, relationship-driven approach make her a dynamic leader in customer advocacy and marketing.

• Post Graduate Certificate, Digital Marketing

• Devi Ahilya Vishwavidyalaya - MBA, Marketing/Marketing Management, General

• Customer Marketing Communities

• Food delivery volunteer at God's Love We Deliver (old-age food delivery)
• Donations to children's cancer hospitals
• New York Blood Care Centers