Megan Brockman

I got into marketing through sports writing back in 2018, writing for a sports betting website about baseball and hockey games. Ever since I was a kid, I've always loved writing and storytelling and reading books, and I was really looking for a career path where I could bring that to life. During my MBA, I did social media marketing for a nonprofit ceramic studio down in Atlantic City where the owner would teach women skill sets for career paths. After graduating with my MBA, I went to work for a fashion startup brand as a content writer and assistant to the creative director. That was really cool because I got to see the whole process of how the fashion industry worked. We would go into the city and pick out fabrics from Mood, go to the Garment District, work with different manufacturers, and do photoshoots. I was learning all of that while at the same time writing content for her on a blog post schedule, emails, social media posts, and any other marketing materials she needed. I've always been in love with this idea of bringing these giant experiences within the marketing field to the individual themselves through massive billboards that you'd see in Times Square or individualized experiences like pop-ups that people can take part of. From that fashion startup, I joined Kraus Marketing, which is a creative marketing agency in New Jersey, as a copywriter and content coordinator. That pathway just grew to me now being a content manager and senior copywriter, where I'm directing copy and brand voice strategy for really high-value clients across the whole spectrum, from food and beverage to hospitality and e-commerce brands, and just really helping define their stories and bring their messaging to their target audiences.