Megan Hopkins

Conversion-focused copywriter and brand strategist with a strong background in content leadership, digital marketing, and creative direction. Currently serving as Partner & Principal Copywriter at Merit & State, where she helps entrepreneurs and small businesses build cohesive, personality-driven brands through strategic, results-oriented messaging.

Proven track record of driving revenue and engagement through high-performing copy across web, email, and social platforms. Brings a blend of creative storytelling and data-driven strategy, with experience leading content direction at The Life Coach School and managing brand messaging for global companies like Cisco and Fossil Group.

Entrepreneurial and client-focused, with a history of building and scaling a successful independent copywriting business. Known for crafting compelling brand voices, optimizing conversion pathways, and translating business goals into clear, impactful communication that resonates and converts.