Her Story
About Megan
My main role is building relationships with media buyers in the political space. My day-to-day looks like attending team meetings or client meetings online, but also attending a lot of political events. Just this morning, I went to a legislative luncheon in the county next to us, and tomorrow I'll be going to a conscious capitalism leadership meeting. So lots of networking, lots of client meetings, and my primary responsibility is just building relationships with people in the political and advocacy space. Among my proudest achievements, I restructured the organization I was at prior to now, Youth for Understanding, including their two sales departments and their marketing department, which included a full website rebuild and integrating and configuring a CRM to track marketing and sales activity. I also had the opportunity to do public relations for Herman Moore, an NFL football player, and I did the personal social media of Todd Hall, who was a top 4 contestant on The Voice.
Her Interview
Ten minutes with Megan
01What do you attribute your success to?
I would say that my career has been 90% influenced by the people that know me, like me, and trust me, and are willing to advocate for me in the rooms that I'm not in. Building relationships with people who are already successful and have money to spend, and advice and mentorship to offer, has been critical. Getting in those rooms where the right people are has shaped everything for me.
02What’s the best career advice you’ve ever received?
The first time I ever got sued as a business owner, my mentor Kip said 'well, congratulations,' and I was devastated. I asked why would you say that? And he said, 'well, because you're not a real business owner until you've been sued.' That perspective shift really helped me understand that challenges and setbacks are just part of the journey of building something real.
03What advice would you give to young women entering your industry?
Get in the rooms where people that are already successful and have money to spend, and advice and mentorship to offer, get in those rooms. I would say that my career has been 90% influenced by the people that know me, like me, and trust me, and are willing to advocate for me in the rooms that I'm not in. Building those relationships with the right people is everything.
04What are the biggest challenges or opportunities in your field right now?
I would say that the AI boom is definitely nerve-wracking to a lot of people in any type of marketing role. Whether you're on the client side, or internal, or you're on the agency side, it's just a very uncertain time for people to have these types of skills, because we don't want them to be replaced by AI, essentially. And see the job market in marketing decrease, and be replaced with stuff that is just, quite frankly, nothing that a real human being who specializes in this type of work can do. I think that there are ways around that, but you have to position yourself for it, and know that there's a very good potential in the coming years, depending on what your role is and what company you work for, that your role may not exist in 5 to 10 years.
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