Megan Ulrich

With nearly two decades of expertise in senior living marketing, this dynamic leader serves as the Vice President of Marketing and Public Relations at BHI Senior Living, orchestrating comprehensive marketing strategies across twelve communities in Indiana, Ohio, and Michigan. Armed with a Bachelor's Degree in Organizational Communications from Ohio University and an MBA from Northern Kentucky University, she brings a perfect blend of academic excellence and practical experience to her role.

Her remarkable journey in senior living began in 2006 at Maple Knoll Communities, a venerable 176-year-old nonprofit touching the lives of over 33,000 seniors worldwide. During her transformative 18-year tenure, she not only mastered the intricacies of marketing, development, and communications but also spearheaded groundbreaking partnerships with prestigious institutions like the University of Cincinnati and Miami University.

In March 2024, she embarked on a new chapter with BHI Senior Living, where she now masterfully directs all aspects of marketing, branding, and communications. As the organization's official spokesperson and crisis communication lead, she skillfully navigates both opportunities and challenges while fostering meaningful connections with stakeholders. Her collaborative leadership style shines through in quarterly brainstorming sessions with community sales teams, where she provides invaluable guidance and strategic marketing support.

Beyond her corporate responsibilities, she maintains deep roots in the senior care and marketing community through active involvement in numerous professional organizations. She serves on the LeadingAge Ohio Awards Committee and Cincinnati Chamber CMO group, while also holding a Board Member position with the Springdale Chamber of Commerce. Her professional network extends to memberships in the Public Relations Society of America, Senior Marketing and Networking Association (MANA), American Marketing Association, Healthcare Friends, Everything Eldercare, and LeadingAge Indiana's Marketing Roundtable.

Driven by an unwavering passion for strategic innovation in senior living marketing, she continues to champion impactful storytelling and brand positioning, setting new standards for engagement across BHI Senior Living's communities.