Meghan Caulder
Meghan Caulder is a Digital Marketing Manager at Hightower Group, a corporate contract furniture manufacturing company, where she has worked full-time remotely for a little over three years. She specializes in marketing analytics, tracking systems, and measurement infrastructure, with a focus on connecting marketing performance directly to revenue outcomes. Her background in multimedia from the University of North Carolina at Chapel Hill where she studied web design, software engineering, and graphic design created a natural foundation for her transition into digital marketing and advanced analytics.
In her current role, she leads end-to-end data analytics and reporting, building and maintaining data pipelines that unify marketing, web, and CRM data into a cohesive performance framework. She designs tracking systems that allow the organization to understand how marketing activity drives revenue and quoting, ensuring leadership has clear visibility into business impact. Her responsibilities also include managing digital advertising campaigns across platforms such as Google, Microsoft, and Pinterest, along with overseeing website performance, maintenance, and ongoing optimization.
Beyond analytics and advertising, she manages critical technical infrastructure including website operations, domain name system (DNS) management, security protections, and full website rebuilds and transitions. She also oversees go-to-market product launches, coordinates with internal marketing teams, and serves as a key liaison with external web vendors. Currently, she is leading integration work to connect the company’s product content management system with the website, improving data flow and operational efficiency. Her work is driven by a core focus on elevating marketing from a support function into a measurable revenue engine grounded in technical precision and performance accountability.
• Bachelor's degree in Multimedia and Computer Science from UNC Chapel Hill
• Google Data Analytics Certification
• Advanced Google Data Analytics
• HubSpot Marketing Software Certification
• HubSpot Sales Software Certification
• Zoom Info Certification
• Google Ads Search Certification
• Google Analytics Certification
• Analyzing and Visualizing Data with Microsoft Power BI
• Foundations of Data Science from Google
• IBM Data Engineering Certification (in progress)
• The University of North Carolina at Chapel Hill - BMMA
• For Being Curious Award from Hightower Group
• Carolina Covenant Scholar
• Habitat for Humanity
• MHMA
• COMMUNITY HOPE ALLIANCE, LLC
What do you attribute your success to?
I am the type of person that, if I don't know something, I jump in and learn as much as I can. I'm constantly learning. So whatever the business needs, if I don't know it or haven't done it before, I'm gonna jump in and learn it, so I can provide it. The forever hunger for knowledge is what my success is based upon.
What’s the best career advice you’ve ever received?
The best advice I ever received was from a previous boss. He told me, don't assume that people know what you're trying to go after, or what you're thinking, or what you want for yourself professionally. Go out there and ask. It's okay to ask the hard questions, if it's gonna grow you professionally. That really taught me to step up and find my voice when it comes to my professional voice.
What advice would you give to young women entering your industry?
Don't be afraid to build what doesn't exist yet, because my whole growth and professional learning has been on building systems that did not exist yet, so companies can tie attribution to revenue and understand data a little bit better. Some of my biggest growth came from stepping into work that didn't have a clear roadmap, learning whatever skills were needed, and focusing on outcomes instead of comfort. Growth often comes from ownership, curiosity, and being willing to figure things out as you go.
What are the biggest challenges or opportunities in your field right now?
My biggest challenge is really showing that marketing is driving that revenue and quoting, and it's not just a support function in itself. Marketing has always been seen as more of a support function, but for me, there are technical aspects of marketing, and that's kind of where I thrive. I want to tie marketing directly to performance. It's kind of like a new wave, especially with traditional B2B manufacturers. They're now learning about this data and what's possible. So it's always been a hurdle for me, really showing that marketing is driving revenue.
What values are most important to you in your work and personal life?
For me, being curious is most important. Because if you don't have that curiosity, you're not willing to go out there and solve problems that maybe you didn't even know existed. About a year and a half ago, I got the award at Hightower for being curious, so that one really aligns with me. Clarity is also important to me. And I also think being intentional as well would be another value.