Her Story
About Meghan
I graduated from the University of Missouri with a communications degree and moved directly into digital marketing from there. I've been in the digital marketing space for 10 years, with an emphasis on website development and UX/UI - monitoring new website builds and how that works for the end user and the client. That background led perfectly into my current role, which is now AI-based. I came up on my one year working specifically with restaurants in July. My main expertise is in client relationships and account operations. I have my own clients, but I'm also in a team lead position where I put together all the enablement pieces for our AI software for our account team, so they're better equipped with their clients to help with the software and take the marketing to the next level. I'm not only orchestrating my own clients' success, but I also formulate and put together the processes for the new AI software for our account teams. I work very closely with our product team, and I'm able to take customer feedback and client feedback and bring it back into the features and product updates. Everything we do at my company is AI-backed - literally everything. When we hired people from other AI-backed companies, they said 'oh my gosh, you guys weren't kidding, you do everything with it.' It's been a great learning experience having to really learn it because I'm teaching it and training our teams on it.
Her Interview
Ten minutes with Meghan
01What do you attribute your success to?
I would say being a Type A perfectionist and being goal-oriented. I think those qualities have really driven my success. I've also been successful because I put myself in a position to ask for opportunities - like moving into this more operational account role. I pretty much put myself in that position, asked for it, and did the work to get there.
02What’s the best career advice you’ve ever received?
Something that always stuck with me is advice from someone at a previous company when I was leaving. They said when you're looking at jobs, the three top things you should look at are: do you like the people you work with, do you like what you're doing, and do you feel good doing it. If you only have two, maybe you stay where you're at and see if you can get that third piece. If you don't think you can, maybe you start looking elsewhere. If you have all three, you kind of hit a jackpot - that's obviously the goal.
03What advice would you give to young women entering your industry?
I would say it is changing so fast. Honestly, one of the best things you can be is adaptable and just continuously learn, because it's constantly changing. Constantly. Overnight, really.
04What are the biggest challenges or opportunities in your field right now?
I think because it's changing so rapidly, there are so many different versions and different platforms and different AIs that are popping up left and right. Specifically in the AI area, you really have to hone in and focus on figuring out what you want your end goal to be and actually work towards that. You have to figure out a way to drown out the noise of all these new things that are constantly popping up. There's so many things changing, but if you get caught up in constantly trying to change with it - you still have to be adaptable, but you still also have to have focus on top of that.
05What values are most important to you in your work and personal life?
I think integrity is huge in both aspects. I think family values are also massive, and obviously that's a balance between work and personal life too, but keeping that at the forefront and finding a place where your job also values that is big. And just having good character - I think that's an important value.
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