Melba R. Santa, Assistant Vice President/ Branch Manager on Influential Women

Influential Woman · Banking and Insurance

Melba R. Santa

Assistant Vice President/ Branch Manager, Vectra Bank Colorado

Woodland Park, CO

2026Years experience
7Awards received

Certifications · Degrees · Memberships

Degree Bachelor's degree in Accounting Degree Master's degree in Business with specialty in Human Resources Degree Latino Leadership Program Degree University of Denver Cert Licensed in all insurance fields Member Hispanic Committee for the Hispanic Chamber of Commerce Member Thrive Network Member Ambassador for Mt. Carmel Veteran Services Member Hispanic Committee for El Pomar Foundation

Her Story

About Melba

I've spent over 20 years in banking and insurance, and I'm currently serving as a Branch Manager, a role I've held for nearly a year. When I moved to Colorado 13 years ago from Puerto Rico, I made it my mission to support minority communities, veterans, women, and Hispanics. My work focuses heavily on supporting small and medium businesses to grow in all aspects. I oversee all branch operations, including our service manager, bankers, and tellers, while also being deeply involved in networking activities throughout Teller County. I coordinate workshops, community events, and activities so our bank can support the financial and economic needs of the community. I'm also very involved with the veteran community and support organizations that serve veterans, women, minorities, and Hispanics. Beyond my professional work, I'm a bodybuilder and recently competed for the first time, earning third place. I'm passionate about supporting women who want to achieve better health. As a Latina woman with an accent, I've had to work incredibly hard to get where I am today, and I'm proud that my achievements weren't given to me because of connections, but earned through dedication and perseverance.

Her Interview

Ten minutes with Melba

01What do you attribute your success to?

I never give up. I'm a very positive person, and I don't let negativity shut me down or influence what I'm doing. I have a goal, and I work for that goal in an honest way, and I keep humble. I always take people with me and work together with other people. I would say it's about learning to pick your tribe, the people that can work with you, and keeping a positive mindset. It's so easy to get affected by negativity and the environment, but I just keep myself positive, learn from the mistakes, and just keep moving on. Negativity can ruin whatever in life and whatever in the work environment, so I stay away from it.

02What’s the best career advice you’ve ever received?

The best career advice I ever received was to be humble and understand that you always have something new to learn. You can learn from anybody, it doesn't matter the position. Right now, I can learn from a teller, for example, or I can even learn from the guy that is cleaning the windows, because he can give me a great suggestion. I'm always open to learning new things, and I keep myself humble, very humble. That's something I always keep in mind since I was very young, and I got that advice. I keep it in my mind all the time because I can learn from everybody.

03What advice would you give to young women entering your industry?

I would say just keep showing your skills, and don't play the victim role. I never play the victim role. I never say 'because I'm a woman, you're telling me that,' because that would put negativity in my mind already. Just do your work, show your best, and be confident in your knowledge. Be confident in what you can contribute, and people will see. Don't be negative, and don't start with those biases, like 'oh, I'm a woman, so they're not taking me into consideration.' Take that away from your mind, because there's a lot of people out there that they don't think that way anymore.

04What are the biggest challenges or opportunities in your field right now?

Honestly, the language barrier was a challenge for me. When I came here 14 years ago, I was bilingual, but I wasn't fluent enough to get into an industry like insurance and banking, where you have to understand perfectly what you're saying and what people are telling you so you can find a solution. My biggest challenge was that I didn't know anybody. I didn't have any center of influence, so I had to build everything from scratch, and the language was a big challenge. Sometimes people think that because I have an accent, I'm not as smart as others. That's a challenge, because you have to show and explain yourself when you don't have all those fancy words to express yourself. As for opportunities, I see every person that I know as someone I can collaborate with. I've been blessed to be in the community and know a lot of people, and those people introduced me to other people. For me, the fact that I have the skills to talk with everybody has opened doors for me.

05What values are most important to you in your work and personal life?

Honesty is one of the top values for me. Being positive is also important - positive people, positive environment, and positive results. Courage matters to me as well. I value teamwork and work ethic. You need to have ethics, that's the only thing.

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