Melissa Barrett

She is an experienced paid social and performance media professional with a strong background in full-funnel campaign strategy, media planning, campaign optimization, analytics, client presentations, reporting, and team leadership. She currently works as Associate Director of Paid Social at Hearts & Science, leading paid social strategy for Red Bull across platforms including Meta, Snapchat, Reddit, TikTok, Pinterest, and LinkedIn. Previously, she held performance media roles at Deutsch LA, supporting finance and CPG clients through paid social planning, budget management, billing, and performance reporting. Her earlier experience includes paid social work for Warner Bros. at Hearts & Science and marketing consulting for Visual Culture Arts and SLT Consulting.