Melissa Kram

Melissa Kram is a seasoned professional with 25 years in the beauty industry, specializing in sales and marketing from her base in San Francisco, California. Her career began with a passion for makeup that led her to Sephora, where she started as a makeup artist, built clientele, developed teams in stores, and rose to store manager. In that role, she traveled to train others on selling skills and hygiene practices before being relocated to the corporate office, where she spent a total of 15 years. She has continued working in beauty across both retail and brand sides. A typical day involves reviewing new product launches and sales data for forecasting, brainstorming go-to-market strategies, product messaging, and distribution approaches to resonate with audiences. Melissa earned her BA in 2004 and is a member of the Fragrance Foundation, through which she became accredited while teaching fragrance sales techniques. She has pursued extensive leadership training, including negotiations, team leadership, and DISC personality training to better manage diverse groups and communicate effectively based on individual strengths and styles. Looking ahead, she aims to continue leading in consumer product goods with a focus on new product innovation that enhances convenience for women.