Melissa Lemus

Melissa Lemus has built a 13-year career in online advertising, beginning at Reach Local as an invoice analyst leveraging her accounting minor. She expanded her role into finance and explored departments through internal opportunities, eventually finding her passion in operations after serving as a junior account manager. Following the company's acquisition by Gannett Media, she advanced to sales operations manager, drawing on her experience in finance, client relations, and systems to support teams. Today, with five years in her current role based in Frisco, Texas, she focuses on strategy and enablement, operationalizing client solutions, aligning cross-departmental goals, and ensuring teams have the tools needed for success. Lemus earned her business administration degree with double minors in marketing and accounting from the University of North Texas. During her studies, she served as vice president of recruitment for the American Marketing Association and participated in the Professional Leadership Program, building networking and soft skills. Her professional honors include Employee of the Year, Product Excellence Award, Operations and Innovation Award, as well as earlier recognition as Business Students of the Year and McKinsey Case Winner. Outside her professional work, she remains active as a PTA member and in the autism community.