Melissa Ninegar

Sr Director of People and Culture
Once Upon a Farm
Carlsbad, CA 92009

Melissa Ninegar is a People and Culture executive with 15+ years of experience building the infrastructure, culture, and talent strategy that let high-growth consumer brands scale without losing what makes them great. She currently serves as leader of People and Culture team at Once Upon a Farm (NYSE: OFRM), where she has scaled a fully remote team from 60 to 166 employees, sustained a 90% retention rate, driven employee engagement to 85% (more than 20 points above industry benchmarks), and built the people foundation behind the company's February 2026 IPO at a $724M valuation. Melissa builds People functions from the ground up. At Once Upon a Farm, that has meant designing everything: compensation architecture, PEO systems, performance management, leadership development, benefits strategy, DEIB programming, cultural experience, Employee Resource Groups, and an industry-leading Internship Program. Her career spans high-growth consumer brands, including JuneShine Brands, Modern Times Beer, Otter Products, LifeProof, House of Blues, and Live Nation Entertainment, giving her both the startup agility and the enterprise discipline to operate at any stage of organizational growth. Her leadership philosophy is straightforward. The strongest business results come from teams that feel a genuine sense of purpose, belonging, and psychological safety. She builds programs and systems that make that possible at scale, not as culture initiatives separate from the business, but as the foundation of it. Melissa holds a BA in Sociology and HR Certification from UC San Diego. She is a committed advocate for working parents, inclusive workplaces, and equitable access to opportunity, and brings that conviction into every People strategy she builds.

• UC San Diego Extension Human Resources Coursework

• UC San Diego - BA, Eleanor Roosevelt College, Sociology

• Safe Space
• TroopHR
• Naturally San Diego
• Business For Good
• CPG HR Collective
• Culture First, San Diego
• Pink Boots Society
• UCSD Alumni Association
• SBCC Student Business Club
• San Diego Society of Human Resource Management (SD SHRM)
• Society for Human Resource Management (SHRM)
• The Associated Students All Campus Transfer Association Charter (ACTA)
• The Compensation and Benefits Association of San Diego (CBASD)

• Moms Demand Action for Gun Sense in America
• Women's March
• ACLU
• Be The Match operated by National Marrow Donor Program
• San Diego Blood Bank
• Volunteer Mike Levin For Congress
• Reach Out and Read
• Junior Achievement Sao Paulo
• OtterCares
• Marley's Mutts
• International House of Blues Foundation
• American Institute for Cancer Research
• Equality Now

Q

What do you attribute your success to?

Community is at the top of the list. I often tell students and early-career professionals: " Your network is your net worth." You need people outside your workplace who can be a sounding board, a source of ideas and inspiration, a safe space for the conversations you can't always have internally, and a connection to someone who has walked the path before you. These relationships are rarely one-directional. The people who mentor you one year, you may be mentoring a few years later.

Boundaries have also been a quiet game-changer for me. Early in my career, I poured everything into whatever company I was at, to the point where I couldn't separate myself from it. That sets you up for a hard landing when things don't go as planned, and they never go exactly as planned. Healthy boundaries mean you have a life outside of work that actually enriches you, you show up better because of it, and you can better navigate the inevitable change with clarity and care.

The third thing is values alignment, and this has become more important to me the further I've grown in my career. As an executive people leader, so much of what you build is informed by the organization's values, whether those are the words on the wall or the actual lived culture. When your values are better aligned with the organization you support, those values go on to inform strategy and infrastructure with more clarity, more impact, and honestly, more joy. Because these values are close to your own heart. I always encourage People and Culture professionals, especially to understand their own values, mission, and purpose deeply before they take a role, because they are directly connected to your success, happiness, and legacy.

Q

What’s the best career advice you’ve ever received?

A very wise mentor of mine shared this advice with me at a pivotal moment in my career, when I was ready to give up on HR and the corporate world altogether. Oliver Lee Mincey persuaded me to better understand my strengths. Understanding my own strengths and pursuing what I was strongest at (not just what I loved) would lead me to the right environment, the most meaningful work, and a generally more lucrative career path. An analogy is, I loved to garden, but I can't keep a lemon tree alive to save my life. The bigger takeaway at the time for me was the recognition that I was in a toxic environment that didn't play to my strengths.

Q

What advice would you give to young women entering your industry?

For young women specifically, I would add one thing: get comfortable with compensation.

Women historically don't talk about money the way men do. It's treated as taboo, and that silence is costly. Not just in salary negotiations, but in understanding business numbers, reading a P&L, and knowing how to articulate your value in the language that organizations actually respond to. That gap, more than almost anything else, is what holds women back from the growth and leadership they have earned.

So my advice is this: leverage your community, and leverage every resource available to you now that didn't exist a generation ago. Podcasts, AI, TikTok, professional networks. There is more accessible, high-quality information about compensation, negotiation, and business acumen than ever before. Use it unapologetically.

And do not shy away from the compensation conversation. What you earn directly shapes what you are able to build, whether that is a family, a passion, a financial foundation, safety, or all of the above. Understanding your worth and being willing to say it out loud is not aggressive or presumptuous. It is one of the most important professional skills you can develop, and it compounds over time.

Locations

Once Upon a Farm

https://www.linkedin.com/in/melissaninegar/, Carlsbad, CA 92009

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