Melissa Parker, LPC

Melissa Parker serves as Asset Protection Manager at Earthbound Trading Company, where she has played a pivotal role in shaping the company’s retail loss prevention and asset protection initiatives. At Earthbound, departments focusing on retail loss prevention have fortified asset protection, enhanced store performance, and boosted team productivity. Melissa has contributed to strategies that promote sustainable growth, reflecting the company’s commitment to ethical practices and community engagement. Her expertise in leading teams has fostered a culture of innovation and inclusivity, and her hands-on experience in merchandising and sales has helped create a dynamic work environment that encourages creative solutions while supporting Earthbound’s overarching mission.

Melissa’s career in retail loss prevention spans over a decade, beginning at Victoria’s Secret, where she advanced from sales associate to store manager, cultivating a passion for loss prevention and team development. She later transitioned into leadership roles at Banfield Pet Hospital and Victoria’s Secret & Co., gaining deep experience in operational compliance, staff education, and risk management. At Earthbound, she founded and developed the company’s loss prevention department, implementing in-store training programs, OSHA compliance standards, and policies that safeguard employees and assets across the retailer’s 130 stores nationwide. She has also actively engaged in discussions on the evolving nature of retail crime, emphasizing organized retail crime prevention, staff education on emerging threats, and the continued importance of brick-and-mortar stores.

Outside of her corporate role, Melissa balances multiple commitments, including pursuing an MBA at the University of Missouri–St. Louis, serving as a School Board Member for Crystal City School District No. 47, and supporting her two children in their educational pursuits. She is passionate about empowering youth through practical education, entrepreneurship, and mentorship. Melissa’s leadership philosophy emphasizes open-mindedness, honesty, constructive guidance, kindness, and accountability. Her goal as a leader is to be remembered for the success of others, creating environments where teams and individuals thrive.

• Communicating with Executives
• The 7 Secrets of Responsive Leadership (getAbstract Summary)
• Tools for Decreasing Ambiguity and Increasing Clarity
• Loss Prevention Certified
• Beating Procrastination
• Establishing Evening Routines to Optimize the Day Ahead

• University of Missouri-Saint Louis - MBA
• University of Missouri-Saint Louis - BA
• Butler Community College - AA

• Mastodon Art Fair Board Member

• Crystal City School District No 47
• Girl Scouts of the USA