Meloney Linder Mecklenburg MA

Vice President for Marketing and Communications
University of North Dakota
Grand Forks, ND 58202

Meloney Linder Mecklenburg, MA, is the Vice President for Marketing & Communications at the University of North Dakota, where she leads the university’s strategic communications, branding, marketing, media relations, and digital engagement efforts. In her role, she oversees a comprehensive division responsible for shaping institutional storytelling, strengthening enrollment marketing, managing public and internal communications, and guiding crisis communications when needed. Her leadership focuses on aligning data-driven strategy with creative storytelling to elevate the university’s visibility and impact across diverse audiences.

With more than 30 years of experience in marketing and communications, Meloney has built a career spanning both corporate and higher education leadership. Prior to joining the University of North Dakota, she served as Chief Marketing Officer and Associate Dean at the University of Wisconsin School of Business, where she directed integrated marketing, technology, communications, and facilities strategy. Earlier in her career, she held senior leadership roles at the University of Texas at Brownsville, as well as positions in corporate marketing, including work in advertising, IT, and consumer-focused industries, where she developed expertise in brand development, organizational messaging, and strategic communications.

Throughout her career, Meloney has been driven by a mission-centered approach to communications, particularly within higher education. She is passionate about connecting institutional purpose with meaningful storytelling that supports student success, community engagement, and institutional growth. Having worked closely with first-generation students and research-driven universities alike, she brings a deep appreciation for the transformative power of education. Her leadership is grounded in collaboration, innovation, and a commitment to building strong, authentic connections between institutions and the communities they serve.

• Circle of Excellent Awards: Standard Judge

• University of Denver- B.A.
• Ashford University- M.A.

• Distinguished Mentor
• Gender Diversity Award

• American Marketing Association
• Council of Advancement Services and Education
• Public Relations Society of America
• The University of Wisconsin-Madison
• Council for Advancement and Support of Education

• Community Foundation for Grand Forks
• Partners in Giving
• Women's Fund

Q

What do you attribute your success to?

I grew up in a family of hard workers, and my parents instilled in me a strong work ethic. I have been fortunate enough to be open to opportunities when they came my way, and I was willing to take leaps of faith, even when it meant moving across country to do it. I think that willingness to be open when those opportunities come your way is really important.

Q

What’s the best career advice you’ve ever received?

There are two phrases that I go back to again and again. The first is that feedback is a gift. Early in my career, it was hard to get critical feedback - I would feel really defeated and maybe even a little defensive. But when it was reframed for me that people give you feedback because they care, it really changed how I accepted feedback, and that was really important to me. I added my own twist to it: when you give feedback, give it like it is a gift, so that you're framing the feedback for that individual in a way that they can receive it in the most positive way as well. The other piece of advice that was given to me is: be brief, be brilliant, and be gone. If you drone on and you're not clear and concise in what you're saying, it's hard for people to remember what you've said. So, put the thought into what you want to say and have clarity so you're able to be brief, and it's obviously going to be brilliant, and then you're gone, the concise and clear message will be one people will remember.

Q

What advice would you give to young women entering your industry?

I would say be open first to opportunities when they arise. It's okay to take a risk, and maybe it doesn't always work out the way you think it's going to, but you're going to learn regardless. The openness to try new things is important. I would also say, I have loved being an executive and I've loved being a mother, but I'll be honest and say sometimes you have to give yourself a little grace along the way. You might not be able to do it all - I bought cupcakes instead of making cupcakes on many occasions, and I couldn't be at every event, but I tried to make it to all the ones that were really important to my children and be there for them. It's important to give yourself the grace that you don't have to be perfect. And it's okay to ask for help, too, from others. Surround yourself with other supportive women, because they will lift you up. They may give you the hard truths that you need to hear when you need to hear them, but it's important to have that support network as well.

Q

What are the biggest challenges or opportunities in your field right now?

In higher education, I think for at least the last decade or more, it's kind of been under attack in terms of what's the real value of higher ed. This is where getting back to believing in the mission is really important, because then you really do want to help communicate why higher education matters. So that's a challenge and an opportunity at the same time. The other challenge is there's been a lot of changes in the last few years coming from the federal level, and you have to be nimble and be able to adapt. And then there just never seems to be enough resources to go around, and so we are constantly having to balance getting the work done and improving efficiencies while we're continuing to be asked to do more and more with the same amount of resources we had maybe 10 years ago.

Q

What values are most important to you in your work and personal life?

I think integrity is really important - do what you say you're gonna do, be a person of your word. Because you want people to know that they can rely on you, or if you're working on a project, they know it's going to get done and it's going to get done well. I think the same is true in your personal relationships. If I make a commitment to do something with those in my personal life, I'm going to follow through with it and I'm going to be there for them. It's also really important to laugh. I love to have a good laugh, whether it's at work or at home. I tell people we work really hard in our lives, personal or professional, and you've got to be able to enjoy the ride. Not every day is going to be a great day, but if you can laugh with others as you're going through those moments, it just makes it better for everyone.

Locations

University of North Dakota

4300 James Ray Drive Stop 7144, Grand Forks, ND 58202

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