Meredith Otero
Meredith Otero is a seasoned marketing professional specializing in growth strategies for private golf clubs, sports-focused organizations, and service brands. With nearly two decades of experience, she has built a career at the intersection of tradition and innovation, turning compelling stories into measurable revenue through digital strategy, content, and high-converting marketing funnels.
Meredith is the founder and owner of METMarketing, LLC, a boutique digital marketing agency, and serves as Director of Marketing at Bloom Golf Partners, where she leads marketing initiatives that elevate brand visibility and drive business growth across the golf and club industry. Meredith’s career began in a modest role as a front-desk receptionist at a private golf club in New Jersey, where a mentor recognized her potential and guided her into marketing and membership leadership. She progressed to director-level positions at multiple private clubs, managing membership marketing, sales, and digital campaigns.
In 2020, she launched her own agency to provide strategic marketing services to clubs nationwide, ultimately partnering with Bloom Golf Partners full-time while maintaining her agency work. Her experience spans marketing automation, brand strategy, social media optimization, and client engagement, demonstrating both depth and versatility in her field. Beyond her professional accomplishments, Meredith is passionate about mentoring and creating opportunities for women in sports and business. She is actively involved with organizations such as Ladies Executive Golf Society (LEGS) and Women in Golf Industry (WIGI), and she has served as Vice President of the Professional Club Marketing Association of New Jersey. A former Division I field hockey athlete at Miami University, Meredith draws on her sports background to instill leadership, teamwork, and resilience into her work, emphasizing the importance of building strong foundations and fostering pathways for future women leaders in sports industries.
• Certified Marketing Professional
• Miami University - B.S.
• Professional Marketing Association
• Women in the Golf Industry
• Ladies Executive Golf Society
What do you attribute your success to?
I attribute my success to the strong mentorship I received early in my career, particularly during my time at a private golf club, where I was encouraged to take on marketing responsibilities. Perseverance, confidence-building in high-end professional environments, and a willingness to take initiative have also played a key role—helping me move from frontline roles into leadership and ultimately entrepreneurship. At the heart of my success is a commitment to treating clients with authenticity, maintaining professionalism, and staying focused on a long-term vision, even in the face of challenges.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came through mentorship, which has been instrumental in my professional development. Early in my career, a mentor at a private golf club encouraged me to take on marketing responsibilities, which set me on a path toward leadership. I’ve also been inspired by peers and leaders within marketing and golf-industry organizations who modeled confidence, strategic thinking, and effective leadership, shaping the way I approach business and guide teams today.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to persevere through rejection, stay focused on your vision, and seek out support or mentorship along the way. Build confidence in professional spaces, advocate for yourself, and don’t wait until you feel fully “ready” to take initiative—growth often comes from stepping forward. I also encourage exploring opportunities in sports and related industries, helping to open doors in areas where women have historically been underrepresented.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I see in my field is navigating entrepreneurship and leadership in competitive, high-end industries—balancing multiple responsibilities while building credibility, sustaining growth, and handling rejection. At the same time, there are exciting opportunities in the evolution of digital marketing for sports and golf organizations, as well as in creating pathways for women in sports-related careers. Expanding visibility, sharing thought leadership through speaking and writing, and strengthening networks for women are areas where I see meaningful opportunities to make an impact and help the industry grow.
What values are most important to you in your work and personal life?
I value authenticity, perseverance, and service-oriented leadership. Creating opportunities for women—especially in sports-related industries—is important to me, as is fostering confidence in professional environments that can sometimes feel exclusive or intimidating. On a personal level, I prioritize family, staying grounded, and maintaining balance between professional ambition and personal fulfillment.
I have a deep passion for sports, particularly baseball, and I’m a dedicated New York Mets fan. My love of sports is rooted in family traditions, especially the influence of my grandmother, and it continues through sharing experiences with my children. I also enjoy travel, home decorating, and spending quality time with family—activities that help me stay balanced alongside the demands of my professional life.
Locations
MET Marketing, LLC | Bloom Golf Partners
Freehold, NJ 07728