Michelle CHELLE B Boyd
Michelle Boyd, affectionately known as CHELLE B™, is an award-winning On-Air Talent and media professional from Jackson, MS. She earned her Bachelor’s degree in Business Management/Marketing from Jackson State University and went on to pursue a Master’s degree in Entertainment Business from Full Sail University, graduating as salutatorian with a 4.0 GPA. Michelle’s career has been fueled by her faith and her belief in (1) setbacks are setups for comebacks and (2) Being P.I.N.K. (Passionate Is Never Kompromising), two philosophies that have guided her through a diverse career in entertainment, broadcasting and media. Since beginning her journey in radio and broadcasting at a young age, Michelle has built a dynamic career spanning on-air hosting, voiceover work, scriptwriting, content creation and event hosting. She is currently an On-Air talent for 99 Jams WJMI, Social Media and Content Manager for both WJMI and WKXI and the voice/host for Jackson State University Athletics’ GameDay Fan Engagement. Her work has also included working for BET (Washington, DC), broadcasting from the BET Awards (Los Angeles), Essence Festival (New Orleans), corresponding for SHEEN Magazine, hosting podcasts, producing digital content and representing prominent brands like Miller Lite and Belaire, just to name a few, all while maintaining a strong presence in community and entertainment events across Mississippi and beyond. Michelle’s passion for her craft extends beyond broadcasting to marketing, promotions and fan engagement, where she leverages her creativity, leadership and project management skills to elevate every initiative she undertakes. With an eye on growth and excellence, she aspires to continue expanding her influence in Atlanta, GA, while embracing opportunities wherever her journey takes her. Through her dedication, faith and commitment to excellence, Michelle embodies her personal mantra, #ItChelleBDone™, inspiring others to own their passions, journeys and dreams.
• Academic Impressions' Service Excellence
Certification
• Jackson State University- B.B.A.
• Full Sail University- M.S.
• '26 Influential Women Highlight Feature
• '26 ESPN SportsCenter LIVE on Campus Pep Rally Co-Host (JSU)
• Women In Radio 2025 Media Grant Recipient - ATL
• Mississippi Hall of Fame 2025 Inductee
• Best of Mississippi Magazine Next Cover Model 2025
• Best of Mississippi Radio Personality of the Year 2024
• JSU Inaugural Top 40 Under 40 Co-Hort Inductee
• Face of MORA’s ’23-’24 “Yes You Should” statewide campaign
• Top Influencer in MS Award
• Women On Air Women’s History Month “Reel Talk” Series National Feature
• Community Involvement Honoree Award
• Four-Time Award-Winning Scriptwriter (JSU Day of Giving Productions)
• '22 PR News/Platinum Awards Nominee
• '22 ESPN College Game Day Bus Tour Featured Host (JSU)
• ’21 Radio Legend Award Recipient (RadioNationDJs
• CPRAM Multiple Award Recipient
• Urban Disc Jockey of the Year
• Four-Time JMAA Nominee (Urban DJ of The Year)
• BET Awards 2020 Radio Room Broadcast Platinum Appreciation Award
• Women In Radio-ATL
• Black Women In Radio-ATL
• RadioNationDJs
• Alpha Kappa Alpha Sorority, Incorporated
• Girls Ment to Be (Mentoring Program-Mentor)
What do you attribute your success to?
I attribute my success to staying positive, remaining humble and treating myself as a lifelong student of my craft. I’ve learned the importance of fostering relationships, continuously learning, seeking mentorship and embracing guidance.
What’s the best career advice you’ve ever received?
The best career advice I ever received was to believe in myself, seize opportunities and foster relationships, encouragement that first came from grade school instructors in my youth as well as collegiate professors as a young adult and was reinforced by mentors and professionals throughout my broadcasting journey.
What advice would you give to young women entering your industry?
I would tell young women entering this industry to believe in themselves, stay humble, foster relationships and be open to learning, take advantage of every internship or entry-level opportunity, as those stepping stools matter and be patient and consistent—never limit your vision to just local success. Focus on your journey. Know that whatever your journey is, it is yours. So own it! Feel free to be inspired by a page out of my book of "Being P.I.N.K. (Passionate Is Never Compromising)." Remember that skies are not the limit; they are limitless!
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field right now are standing out in a crowded media landscape, adapting to rapid changes in digital consumption and balancing traditional radio with evolving platforms. At the same time, there are exciting opportunities to expand into national media, host for professional sports and entertainment events, form brand partnerships and grow as a multimedia entrepreneur.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are authenticity, hard work, humility and giving back through mentorship and representation. I also believe in growing and evolving while staying true to my character, and I’m passionate about creative storytelling, media entrepreneurship and making a positive impact in the entertainment industry.