Her Story
About Michelle
Michelle Leon has spent nearly eight years building her career in marketing and sales. She currently works at Meta, partnering with e-commerce companies on their quarterly strategic efforts to grow their businesses through advertising. Leon earned her bachelor's degree in marketing from the University of Texas in San Antonio and holds the Meta Certified Digital Marketing Associate credential. She has tapped into the creator economy by organizing a panel of creators in Austin to connect brands with emerging talent. As a first-generation immigrant who moved from the Dominican Republic to Texas in 2012, Leon leads DEI initiatives at her companies and advocates for the Latinx community, connecting Latinas to new opportunities. She attributes her success to grit, persistence, staying open and confident, thinking several steps ahead, and trusting her journey while watching for opportunities.
Her Interview
Ten minutes with Michelle
01What do you attribute your success to?
Grit was the first word that comes to mind, but I do feel like it's just being persistent and not taking no for an answer. Staying as open and confident in the spaces that you end up in, and just always trying to think a couple steps ahead. Trusting your journey a bit, but also just staying open, and watching out for opportunities along the way.
02What advice would you give to young women entering your industry?
Really lean into what makes you different. For a long time, as a first gen that just moved into a whole different culture, I was always just trying to fit in and be like everybody else, but I have really found excellence and where I have been able to progress my career has been whatever I have leaned into my different ideas and my different backgrounds that bring in just a different perspective to conversations and to especially in marketing. You need those different perspectives, and you need to think outside the box. It's your way of viewing it, and you have to trust that.
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