Michelle Pierce

Meet Michelle Pierce, a dynamic force in the energy and marketing landscape who currently serves as the Vice President of Marketing and Communications at Gas South, LLC. At the helm of the Southeast's largest natural gas marketer, Michelle orchestrates comprehensive marketing strategies that serve an impressive portfolio of over 450,000 customers across 14 states.

Leading a talented team of 22 professionals, Michelle masterfully directs both B2B and B2C initiatives, weaving together market analytics, advertising, media strategy, digital experiences, and product innovation into a cohesive success story. Under her strategic guidance, Gas South has experienced remarkable growth, doubling in size during her four-year tenure. Her innovative approach led to the successful launch of the "One Price Plan" and seamlessly integrated the acquisition of Infinite Energy, LLC, ultimately securing Gas South's position as the market leader in residential services with top Google ratings.

Before making her mark at Gas South, Michelle showcased her marketing prowess as Chief Marketing Officer of Cheribundi, LLC, where she transformed the $100M consumer packaged goods company through strategic brand positioning and innovative digital commerce solutions. Her leadership resulted in nationwide distribution success and memorable partnerships, including the Cheribundi Boca Raton Bowl and the Arthritis Foundation.

Michelle's entrepreneurial spirit shined through as co-founder and President of MELT LLC, where she built an award-winning sports and entertainment marketing agency from the ground up. Over eleven years, she grew the agency to more than 100 professionals, serving prestigious clients like the NCAA, The Coca-Cola Company, Kia, and ESPN. Under her guidance, MELT garnered numerous industry accolades, including recognition from Adweek and the Cynopsis Sports Marketing Agency of the Year Award.

Her exceptional leadership has not gone unnoticed, earning her prestigious recognitions including Atlanta Magazine's "Women Making a Mark," Sports Business Journal's "Game Changer," and Points North Magazine's "Savvy and Successful Women of Northside." Michelle's influence extends beyond her professional roles through her service on the Boards of The Atlanta Sports Council and The Arthritis Foundation, cementing her legacy as a transformative leader in marketing and communications.