Mihika Kelkar

I pursued my bachelor's in business administration with a double major in economics and psychology at Northeastern University, followed by a Diploma at University of Toronto and my MBA at Brock University in Canada. During my time at Directive, I handled demand generation for 6 startup clients, working closely with clients like Pindrop where I was awarded Player of the Year, and helped Coralogix scale their marketing budget from $100,000 to $650,000 in one quarter. My mantra is that impact always outlasts titles and commercial credibility opens doors you never imagined, as seen through my work across Gap, Wayfair, Densu, and Directive in three countries.