Millicent D. Asuncion
Millicent D. Asuncion is a Senior Client Service Associate with over 20 years of experience in financial services and wealth management. Beginning her career as a receptionist at a wealth management firm, she quickly gained exposure to core operations, inspiring her to pursue a Bachelor of Science in Business Administration with a concentration in Finance from DeVry University, where she graduated Summa Cum Laude. Millicent has since dedicated her career to supporting high-net-worth clients, specializing in investment account management, client financial transactions, and wealth management operations. She brings a calm, client-focused approach to every interaction, ensuring timely and accurate handling of financial requests while maintaining compliance and integrity.
Throughout her career, Millicent has held progressive roles in prominent firms, including Mariner, Ocean Heights Advisors, LourdMurray, Signature Estate & Investment Advisors, and Lenox Advisors. In these positions, she has consistently managed complex client portfolios, processed donations, facilitated money movement transactions, and provided critical account information for tax and reporting purposes. Her expertise spans end-to-end wealth management operations, fostering trust and confidence among clients who value her professionalism, patience, and ability to navigate stressful financial situations with clarity and care.
Outside of her professional achievements, Millicent is actively engaged in philanthropic efforts, including volunteering for EIF Revlon Run/Walk for Women, AIDS Walk Los Angeles, and animal welfare initiatives, where she has personally rescued and rehomed three dogs. Fluent in English and Tagalog, she integrates a strong work ethic, authenticity, and commitment to compliance into all aspects of her professional and personal life. Recognized for her excellence in financial services, Millicent was selected to represent Newport Beach, California in Influential Women 2026, highlighting her dedication to both her clients and her community.
• Notary Public – California, Los Angeles County
• DeVry University — Bachelor of Science (BS) in Business Administration, Finance
• UCLA Extension — Survey of Personal Financial Planning
• Summa Cum Laude, DeVry University
• Dean’s List, DeVry University
• Influential Women 2026
• Animal Welfare - Financial Donations
• Rescued 3 Dogs from Shelter
• EIF Revlon Run/Walk for Women
• AIDS Walk Los Angeles
What do you attribute your success to?
I attribute my success to God, my family, and hard work. I also focus on continuous learning by helping clients achieve their financial goals, which allows me to grow professionally while providing meaningful service.
What’s the best career advice you’ve ever received?
The best career advice I ever received was from my very first boss as I was starting in this industry. He told me that we just need to be authentic and not be carried away with what's going on in the world. For me, my understanding is that you just have to be yourself, and that you know, and that to always do what's right for everyone.
What advice would you give to young women entering your industry?
My advice to young women entering this field would be to keep an open mind and to always do what's right. At the same time, be able to also have fun and have a work-life balance, because in this industry, it can get really overwhelming.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field would be handling a difficult client. It's not for everyone, I would say. There are times where you don't want to deal with it, but in your position, you're gonna have to. Not everyone is happy with what's going on with the market, so you're gonna get the brunt of that from time to time, and you just need to be able to have patience and understanding, and put yourself in that situation if you are at the receiving end. As for opportunities, you get to build relationships with not just the clients, but also with third parties like the custodians that we work with, the other representatives involving the clients' overall financial picture like their CPAs. We get to have relationships with them and other people involved in building relationships.
What values are most important to you in your work and personal life?
The values most important to me are work ethics and making sure that I'm in compliance, especially when dealing with financial transactions. I'm consistently compliant with all the rules and regulations because there can be a gray area, and you don't want to be in that. It's always about the work ethic.