Miranda Abney, Vice President Consumer Marketing on Influential Women

Influential Woman · marketing & advertising

Miranda Abney

Vice President Consumer Marketing, MilkPEP

Washington, DC 20005-3908

Certifications · Degrees · Memberships

Degree North Carolina State University Degree Bachelor of Arts Degree Communications; Public Relations and Media Relations Degree 1999 - 2003

Her Story

About Miranda

With two decades of transformative experience in consumer marketing, this visionary strategist has mastered the art of crafting unforgettable brand experiences. Their expertise lies in orchestrating powerful campaigns that don't just resonate—they deliver measurable impact.

At the helm of groundbreaking initiatives, they've brought to life innovative projects like Wood Milk and the adrenaline-pumping Zany Ziplines for Fortnite, while championing community spirit through Every Woman's Marathon. Their creative genius shone particularly bright in the digital reimagining of the iconic "got milk?" campaign, featuring Olympic champion Kate Ledecky's viral moment balancing chocolate milk while swimming—a testament to their ability to capture cultural zeitgeist.

Perhaps most notably, they spearheaded the revolutionary repositioning of Chocolate Milk, elevating it from a childhood favorite to a serious sports recovery beverage through the comprehensive "Built with Chocolate Milk" campaign. As an edutainment pioneer and cultural disruptor, they continue to build vibrant communities while pushing the boundaries of consumer engagement.

Join Influential Women and start making an impact. Register now.