Influential Woman · Marketing
Miranda Howard
Shop Owner and Digital Designer, HowieJoy
Bossier City, LA 71111
Her Story
About Miranda
Miranda Howard is a Marketing Manager at LED4Life and the founder of HowieJoy, a creative e-commerce business specializing in digital invitations and printable products designed to help customers celebrate meaningful moments. She earned her Bachelor of Science in Marketing from Louisiana State University and is currently pursuing her MBA in Marketing at Louisiana State University Shreveport.
In her role as Marketing Manager at LED4Life, Howard contributes to the company’s marketing, branding, graphic design, content creation, and promotional efforts. Her work allows her to combine creative design with marketing strategy to develop materials that strengthen brand awareness and support business goals.
Her previous experience includes serving as a Communications Assistant at Louisiana State University’s Center for Community Engagement, Learning, and Leadership (CCELL), where she supported marketing initiatives, created branded digital materials, and developed a communications brand book to strengthen organizational messaging and visual consistency.
Howard also continues to grow HowieJoy, applying her experience in branding, digital marketing, design, and entrepreneurship to develop and promote products for customers. In addition to her professional work, she has served as a mentor through the Big Buddy Program and has contributed to programs supporting children and students in her community.
She is passionate about creative marketing, branding, entrepreneurship, and developing meaningful campaigns that connect organizations with their audiences. Howard continues to build her career with the goal of becoming a versatile marketing leader while expanding her entrepreneurial ventures.
Her Interview
Ten minutes with Miranda
01What do you attribute your success to?
I attribute my success to the unwavering support, love, and encouragement of my mother. She has been a constant source of strength throughout my life, always reminding me to believe in myself and never give up, even when faced with challenges. Her kindness, compassion, and guidance have shaped who I am today and have inspired me to persevere, stay resilient, and continue striving for excellence in everything I do. I am deeply grateful for the values she instilled in me and the confidence she gave me to pursue my goals.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is that the only way to truly fail is to give up. Throughout my journey, I faced challenges, especially while working through school, but I remained determined and continued pushing forward. Those experiences taught me the importance of perseverance, resilience, and believing in my ability to succeed. By staying committed to my goals and embracing every challenge as an opportunity to grow, I have continued to move forward and am now pursuing my MBA.
03What advice would you give to young women entering your industry?
The advice I would give to young women entering the marketing industry is to keep going, even if they do not have their entire career path figured out right away. Marketing is such a diverse and dynamic field, offering opportunities across areas like social media, advertising, branding, digital strategy, and so much more. Pursuing a degree, such as an MBA or a marketing-focused education, can provide a strong foundation while allowing room for creativity and innovation. Most importantly, stay committed, embrace opportunities to learn and grow, and never give up on your goals.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in marketing today is standing out in an increasingly crowded digital space while keeping up with changing technology, algorithms, and consumer expectations. At the same time, these changes create opportunities to use data, artificial intelligence, creativity, and authentic storytelling to connect with audiences in more meaningful ways.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are compassion, service, and kindness. I truly believe I was put on this earth to help others, and making a positive impact in people’s lives is my greatest motivation. I believe kindness is more meaningful than simply being nice because true kindness comes from within; it reflects who you are and cannot be manufactured or faked. I strive to lead with empathy, authenticity, and a genuine desire to support and uplift those around me.
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