Miriam Davila, Senior Performance Marketing Manager - Confluence, Jira, Loom (ABM) on Influential Women

Influential Woman · Technology and Software B2B

Miriam Davila

Senior Performance Marketing Manager - Confluence, Jira, Loom (ABM), Atlassian

Austin, TX

Her Story

About Miriam

She is a seasoned performance marketing leader with over a decade of experience in B2B SaaS, account-based marketing, and digital acquisition strategy, currently serving as Senior Performance Marketing Manager at Atlassian, where she leads paid media and ABM programs for Confluence, Jira, and Loom, managing large-scale investments and driving operational improvements through automation and AI. Prior to this role, she held marketing leadership positions at AlertMedia and Snow Software, where she launched new digital platforms, cut CPLs by 10x, doubled lead numbers year-over-year, and built global digital marketing programs across multiple regions. Her career includes digital marketing account management at QuinStreet, where she managed budgets up to $200K monthly and improved conversion rates across Google, Facebook, LinkedIn, and more. She is recognized as a strategic, data-driven, and results-oriented marketing leader who combines deep expertise in performance marketing and ABM with a passion for driving pipeline growth, operational efficiency, and cross-functional collaboration.

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