Miriam Davila

Miriam Davila is a marketing professional with over a decade of experience in B2B technical marketing and performance marketing within the technology and software industry. She began her career with an internship at an agency in the Bay Area, where she learned about paid search, paid social, client interactions, budgets, and forecasting, which shifted her focus toward more technical work with numbers and spreadsheets. Since 2016, with full-time roles starting in 2018, she has progressed through positions at Snow Software, a company of about 700 people, Alert Media, a startup with over 100 people focused on communications software, and Atlassian, an organization with over 10,000 people. Her experience includes technical roles in software asset management and exposure to global teams across different regions. Davila notes that her career has not followed a straight line, instead seeking opportunities that complement her skills and provide exposure to various company sizes and environments. She advises those entering B2B technical marketing not to be intimidated by the technical aspects, to remain curious, lean on others for learning different facets of marketing, and to recognize that a career is not a straight line.