Misty Lackie
Misty Lackie is the owner of the Go Smart Solutions LLC parent brand and multiple companies under the Go Smart Solutions LLC umbrella, where she oversees business development, customer support, and software development. With over 20 years as a business owner, Misty is a serial entrepreneur who has built and scaled technology-driven companies that have served tens of thousands of customers nationwide and generated millions in revenue. She brings a rare combination of technical expertise, strategic insight, and hands-on leadership, ensuring that each venture under the Go Smart Solutions umbrella is both innovative and commercially successful. Misty’s career spans more than 20 years in software development and 10 years in e-commerce, demonstrating her deep understanding of the tech-driven business landscape. In 2002, she transitioned into software development, teaching herself programming and marketing, and later expanded into e-commerce, creating multiple successful online ventures. Three years ago, she launched a commercial inflatables business that achieved $1 million in revenue in its first year and has continued to grow approximately 50% year-over-year since, exemplifying her ability to identify market opportunities and execute high-impact strategies on a large scale. Guided by integrity, a focus on choosing the right customer fit, and a strong commitment to family, Misty approaches every business with both purpose and precision. She blends automation, smart marketing, and entrepreneurial fundamentals to build sustainable, scalable enterprises while mentoring startups and small businesses to achieve measurable growth. Known for her resilience, creativity, and a maker’s mindset, Misty continues to innovate, inspire, and lead in the technology and entrepreneurial ecosystem, demonstrating how strategic vision and hands-on execution can create lasting impact.
• NAWBO (National Association of Women Business Owners)
• From Idea to Business: A One-Day Workshop for Women Entrepreneurs
What do you attribute your success to?
I attribute my success to a willingness to learn, seeing opportunities all around me, pure grit, and an unwavering determination. I thrive on turning ideas into tangible growth, combining creativity with strategic execution to build businesses that make an impact.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that success isn’t defined by how smart you are—it’s driven by your grit, your resilience, and your willingness to keep learning and growing.
What advice would you give to young women entering your industry?
To young women entering this industry, I’d say: don’t let technology intimidate you. Many roles in tech are highly creative, collaborative, and absolutely well-suited for women. Focus on continuously learning, stay persistent when challenges arise, and most importantly, take action. Confidence grows through doing—so step forward, stay curious, and don’t underestimate the value you bring to the table.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is navigating uncertainty in tariffs, which can impact supply chains, costs, and international business strategy. At the same time, this environment presents opportunities for innovative sourcing, strategic planning, and developing resilient, adaptable business models.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are honesty, directness, and family. These principles guide my decision-making, leadership style, and approach to building meaningful relationships with customers, partners, and my team.