Her Story
About Molly
Molly Biwer serves as Chief Marketing and Communications Officer at Emory Healthcare in Atlanta, Georgia, where she has played a pivotal role in advancing enterprise transformation across the health system and Emory Health Sciences. Since joining Emory Healthcare, she has led significant initiatives focused on brand transformation, team development, data and analytics, digital innovation, and the integration of marketing and communications. With more than 30 years of experience, Molly brings a distinguished record of helping complex, purpose driven organizations strengthen their brands, engage stakeholders, and connect strategy with meaningful growth and transformation.
Molly began her career at Carlson in purchasing and distribution before transitioning into communications, public relations, marketing, and customer strategy. Over more than two decades with Carlson, she held progressively senior leadership positions and ultimately served as Senior Vice President and Chief Communications Officer, advising executive leadership on corporate reputation, organizational change, communications, and enterprise strategy. She later served as Chief Communications Officer at Hallmark Cards and as a board member of Hallmark Media, followed by five years as Chair and Senior Vice President of Marketing, Brand Strategy, Advertising and Enterprise Strategic Partnerships at Mayo Clinic. Across these roles, she has built high performing teams, guided major brand initiatives, and helped organizations navigate transformation, reputation management, digital innovation, and stakeholder engagement.
Molly earned a Bachelor of Science in Marketing Education from the University of Minnesota in 1988 and completed the Executive Leadership Program at the University of Minnesota Carlson School of Management. She is a Certified Green Belt and previously held the Certified Meeting Planner (CMP) designation. She served on the Carlson School of Management’s Institute for Research in Marketing Advisory Board from 2022 to 2025 and has been actively involved with Marketers That Matter and other professional and community organizations. Recognized for her authentic and strategic leadership, Molly is passionate about building strong relationships, developing talent, and demonstrating how marketing and communications can create lasting organizational value.
Her Interview
Ten minutes with Molly
01What do you attribute your success to?
I attribute my success to the influence and mentorship of remarkable female leaders, particularly Marilyn Carlson Nelson and Trudy Rautio. They encouraged me to step outside my comfort zone, embrace new opportunities, and view failure as an essential part of growth. Their authentic leadership, passion for the business, and genuine commitment to understanding people as individuals deeply shaped my own leadership philosophy. Their encouragement and example taught me the importance of building meaningful relationships, empowering others, and leading with both purpose and compassion. I am grateful that these relationships have continued throughout my career and remain an important source of inspiration.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is to fail fast, try new things, and never be afraid to take a chance. I have learned the importance of being authentic, staying true to myself, and remaining loyal to the people and organizations I work with. I also believe in treating colleagues with respect, taking the time to genuinely get to know them, and building strong, meaningful relationships. Above all, I have learned that growth comes from being willing to try, learn from every experience, and keep moving forward.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to be authentic, honest, and true to themselves while continually challenging themselves to grow beyond their comfort zones. Build a strong community around you by developing relationships with advocates, mentors, and coaches who can provide guidance, encouragement, and different perspectives throughout your career. Take advantage of every resource available to you, get involved in professional networks and industry groups, and never underestimate the value of meaningful connections. Surrounding yourself with supportive people and actively engaging in your professional community can open doors, build confidence, and create lasting opportunities for growth.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is ensuring patients have timely and equitable access to the care and resources they need. At the same time, there is a significant opportunity to use data more effectively to improve outcomes, identify gaps in care, and make informed decisions. I believe we must remain diligent about collecting, analyzing, and applying data responsibly so we can better understand patient needs and continue improving the quality and accessibility of care.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are respect, loyalty, hard work, authenticity, and transparency. I strive to be a decisive and genuine leader who communicates openly and treats others with respect. I believe in helping people recognize their potential, providing career paths that inspire and motivate them, and creating an environment where they can grow and succeed. At the same time, I believe that success should be enjoyable, so I make it a priority to have fun, celebrate accomplishments, and build meaningful relationships along the way.
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