Her Story
About Molly
Molly Korotkin is a marketing and communications professional based in the United States, currently serving as Marketing Manager at Faith Life Church, where she also supports Faith Life Now. She brings a strong background in digital marketing strategy, social media management, and audience engagement, with a career centered on building effective communication systems that support both nonprofit and mission-driven organizations. Her approach blends creativity with strategy, allowing her to develop campaigns that are both trend-aware and built for long-term impact.
Her professional journey began in nonprofit work after choosing not to pursue a traditional path in teaching, despite earning a master’s degree in education. She started her career with The Salvation Army in Central Ohio, where she coordinated grant compliance initiatives while also supporting marketing efforts for after-school learning programs and summer camps. Following a career break during COVID to focus on full-time parenting, she re-entered the workforce and transitioned into a facilities management company overseeing operations across the tri-state area, where she managed social media marketing for more than 40 locations. Upon returning to Columbus, she continued expanding her marketing career by joining Faith Life Church and Faith Life Now as a Marketing Coordinator before being promoted to Marketing Manager.
Molly’s professional strengths lie in her ability to balance modern digital trends with traditional, high-impact marketing methods such as radio advertising and broadcast outreach. She values a diversified communications strategy that reaches audiences across multiple platforms while maintaining consistency and longevity in brand messaging. In her current role, she oversees both strategic leadership and day-to-day execution, working closely with directors and managers in planning sessions while also engaging directly with her team in campaign development and implementation. She uses Asana as a company-wide project management tool to maintain organization and alignment, beginning each week with structured team meetings and ongoing one-on-one check-ins to ensure progress across initiatives.
Her Interview
Ten minutes with Molly
01What do you attribute your success to?
I think there's a sweet spot between business is business, but also forming relationships at work. I love my team and invest in my team, probably to a higher extent than most. I think that if you care for your team, they will do just about anything for you, because they respect you in return. I've been able to build a really strong skeleton crew, a very strong crew to support what I need them to get done for me. When you value them, they'll value you. That investment in people and building genuine relationships while maintaining professional standards has been key to building a team that goes above and beyond.
02What advice would you give to young women entering your industry?
I would say don't let your degree do anything but propel you ahead. Utilize the skills that you've learned as a full-time student, regardless of what it's in, to qualify for a job. I think that there's a common perception now that a degree has no value, and I beg to differ. I think somebody that's invested in their education will invest in your company, will invest in whatever work they're trying to do. Never undervalue your degree and what that brings to you as a person. I would also say to show up for an interview as yourself. I think a lot of people get really boggled down in conversation and interview questions and how to prepare in that way, but really just being your best self as you navigate the hiring process is always in your favor.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenges right now are keeping up with AI and utilizing it in a way that is healthy, not only for us as mankind, but also based on what our company goals are. How can we benefit from the efficiency that it provides, but also continue to make things ours? Continue to invest in high quality and in the people that truly do drive the creatives behind these AI manufacturing campaigns. It's so easy to lean into it, but when you find yourself so far away from that original voice, is it serving you, or are you serving it? Navigating that conversation with tools while maintaining quality with strict branding guidelines are things that are of awareness to me right now.
04What values are most important to you in your work and personal life?
One thing I’ve always valued is that my background in education didn’t stay separate from my career in marketing—it actually informs it. Teaching requires you to understand your audience, adjust your delivery, and make information accessible. Those same skills translate directly into how I think about messaging, audience engagement, and content strategy today. Being collaborative and really care about your team is important yes there's a sweet spot between business is business but when you invest in your team they're more than willing to invest in you and do even more than what's required when it's from an organic place.
I was published in a Florida publication in 2007 for a short story, and I’ve continued to feel drawn to writing in more personal forms like prose and poetry. I also completed thesis work that focused on women’s issues, which continues to shape how I think about voice, visibility, and representation—especially in professional spaces where narratives can sometimes become flattened or overly simplified.
I enjoy crafting, reading, spending time with family, and that I’m looking forward to prioritizing travel in the future. Those parts of my life are not separate from my professional identity—they’re part of what keeps me grounded and creative, even in structured or high-demand environments.
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