Her Story
About Momina
I started my career in public relations in 2016 after an interesting journey through different fields. I initially began college as a pre-med major, but realized math wasn't for me, so I switched to communications, then ultimately graduated with a degree in sociology and a political science minor in pre-law. I wanted to become an entertainment lawyer, but when I didn't get into my preferred law school and would have had to move away from Atlanta where I was well-established with my family and home, my grad advisor suggested I pursue graduate school to improve my GPA. That's when I went to the University of Maryland for public relations management. During that program, I did my first internship at the King Center, and they loved me so much that I kept coming back to volunteer, especially during King holidays. I started my own PR firm during that time, and then came on part-time at the King Center in 2019. Now I do PR for Bernice King, handling everything from media relations to marketing, managing hundreds of speaking requests during the King holiday season, planning award shows, and coordinating major campaigns. I've also worked as a communications lead for political figures running for office, and I've had the opportunity to work with celebrities like TI on various projects. My work has allowed me to execute meaningful initiatives like our food drive that helped over 1,000 families during the food stamp crisis, and coordinating relief efforts for the LA fires in partnership with Atlanta Dream and LA Sparks.
Her Interview
Ten minutes with Momina
01What advice would you give to young women entering your industry?
The advice that I would give any woman going into the industry is definitely, definitely, definitely network. Networking is so important in this industry. You have to go out, you have to meet people, you don't know where your relationships are going to lead you. It's very important to network with the right people - people who are in your industry already, people who are outside your industry but have some type of connection to your industry, because a lot of times, some people who are slightly out of the industry can still be useful. You have to keep those relationships strong, and I think that's the key thing, is networking and building authentic relationships. There are a lot of people in the industry that are not necessarily celebrities or PR or whatever, but they're connections that can get you to where you need to go in the industry. It's not sometimes what you know, but who you know sometimes.
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