Monica Tucker
Monica Tucker is the Founder and CEO of The New Face of MS® and the Disabled Dreamers Network, organizations dedicated to advancing Multiple Sclerosis (MS) awareness, disability inclusion, and community empowerment. She brings more than 16 years of professional experience in business operations, project coordination, and contract management, along with five years of leadership in the nonprofit and MS advocacy space.
After being diagnosed with Multiple Sclerosis in 2017, Monica recognized the need for greater visibility and authentic representation for individuals living with MS. What began as a personal vision in 2021 became an officially established 501(c)3 nonprofit organization in 2023. Since then, she has led a volunteer-driven team, partnered with national advocacy efforts, and amplified lived experiences from individuals across the United States and internationally, creating meaningful impact at both the local and global levels.
Through blogs, storytelling initiatives, and community engagement, Monica’s platform features voices from around the world, reflecting a deep commitment to trust, visibility, and lived experience. She oversees nonprofit operations alongside a dedicated volunteer board and leads fundraising, outreach, and awareness initiatives within the MS community.
Her husband, Alvin Tucker, serves as Chief Administrative Officer (CAO) and was an essential part of the foundation of the nonprofit. He believed in the vision from the beginning and played a key role in helping bring the organization to life, while continuing to provide operational and strategic leadership.
In addition to her nonprofit work, Monica serves as an Ambassador for the National MS Society and is a member of Alpha Eta Phi Multiple Sclerosis Sorority Incorporated, an organization committed to fostering a sisterhood that celebrates each woman’s unique strengths, provides a platform for personal and collective empowerment, and advocates for those impacted by MS.
• Managing Virtual Teams
• How to Build a Following Online
• Learning Personal Branding
• Canva Essential Training
• LinkedIn logo
Microsoft Designer: Create Stunning Designs with the Power of AI
• Bethel University of Tennessee - MS, Business Administration and Management, General
• Southwest Community College - AS
• National MS Society (Ambassador)
• Alpha Eta Phi MS Sorority Incorporated
• National Notary Association
What do you attribute your success to?
I attribute my success to perseverance, preparation, and a strong support system. A diagnosis can challenge you in unexpected ways, but it can also bring out resilience and determination. I committed myself to learning, researching, and showing up fully, not just for myself but for the community I serve. My family has been an incredible source of strength, especially my husband, son, mother, immediate family, and friends, who support both me and the nonprofit. That foundation, paired with my determination to build something meaningful, has driven my work forward.
What’s the best career advice you’ve ever received?
The best career advice I have ever received is to never back down from a challenge. I have always focused on showing up as the best version of myself. Growing up, I watched my grandmother live with spinal stenosis, and I saw her move through life with strength and consistency. That example shaped how I approach each day by getting up, moving forward, and continuing the work even when it is difficult.
What advice would you give to young women entering your industry?
I would encourage young women to trust their voice and honor their lived experiences. Whether you are entering advocacy, nonprofit leadership, or any professional field, your perspective matters. Learn the business side of your work, build strong relationships, and do not wait for permission to lead. Consistency, integrity, and authenticity are what create long-term impact.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the MS and disability advocacy space is inclusion and being fully valued. Multiple Sclerosis is often an invisible condition, which can lead to misunderstanding or exclusion when a diagnosis is disclosed. There is also a misconception that having a disability equates to being incapable, which affects individuals and advocacy organizations alike.
At the same time, there is significant opportunity. The MS community is resilient, resourceful, and deeply connected. Storytelling, education, and community engagement continue to expand awareness and inclusion. While challenges such as volunteer recruitment and accessibility remain, the strength of the community creates momentum for meaningful and lasting change.
What values are most important to you in your work and personal life?
Relationship building is one of my most important values. Within the MS community, connection creates trust, understanding, and collective strength. I value honesty and integrity, as they guide how I lead and how I serve others. Leadership is central to my work, not as a title but as a responsibility to steward a vision while empowering those around me. Family is equally foundational in my life, providing grounding, encouragement, and perspective in everything I do.
Locations
The New Face of MS
Memphis, TN 38125