Her Story
About Monique
Monique Diaz is a co-founder of DFW Elite Capture, a photography company she owns with her partner Marie Vasquez, where she handles marketing, website development, and client experience in addition to supporting photography services. The company specializes in targeted corporate photography for events, brand activations, conferences, galas, and nonprofit events. She is also a co-founder of New Views, one of four founders including her husband and another couple, where she leads customer success and partnership conversations. The software provides full-service CRM, business management, and operational tools for event and wedding planners, including timelines, seating charts, mood boards, contracts, proposals, vendor directories, and client portals. With 14 years in the event industry focused on experiential marketing and events and 12 years in the corporate tech world as a customer success manager for multiple SaaS companies, Monique brings skills in account management, project management, data analytics, and technology stacks to her current roles. Based in Dallas, Texas, she emphasizes shifting client mindsets to view photography as long-term marketing content and prioritizes building software features based on direct feedback from event planners to address their specific pain points.
Her Interview
Ten minutes with Monique
01What’s the best career advice you’ve ever received?
Believing in yourself is key. When you truly believe in yourself and have that confidence, that is really what's gonna push you forward, no matter the obstacles. Remember your only competition is yourself - try to be better than you were the day before. Focus on growing your skill set in something you're passionate about. Have good mentors who can guide you and surround yourself with people who encourage you and give wisdom and feedback. Maintain a growth mindset, never being stuck in one mindset.
02What are the biggest challenges or opportunities in your field right now?
For the photography side, the challenge is communicating the impact and benefit of focused corporate photography and content that lives on to impact future events, brand, and business. Helping clients think of photography as more than just photos but as content for long-term marketing and brand awareness. For the software side, the challenge is prioritizing what to build without building everything at once, getting feedback from event planners to fine-tune the product to their specific needs and pain points.
Join Influential Women and start making an impact. Register now.