Morgan Alfrejd

I've been working in brand and design for 12 years, starting right out of college when I graduated in 2014. My journey began in print, newspaper, and magazine work, then I moved into the corporate ad tech space where I spent 6 years as an art director at MediaOcean. There, I managed my own design team and learned how to work with really intelligent, fast, quick-minded people with tight deadlines. I got to do all of their branding for big new products, lots of logo design, and full-on branding for sub-brands. While working at MediaOcean, I challenged myself by layering on a master's degree at Northwestern in information design and strategy. This really helped me add an understanding of user experience into my work - I'm naturally really good at making things look beautiful, but adding that layer of basing your work with intention and research and making it intuitive for your users takes it to the next level. One of my most notable achievements was redesigning the MediaOcean logo in 2020, which really set me apart and showed my value to the organization. From then on, they put me in charge of rebranding every time we acquired a new company, and I became the head of rebrands. I learned so much about working with stakeholders and the value of research to really have meaning behind design decisions. After feeling like my experience there was rounding out and I'd learned everything I was there to learn, I left in June to start my own consulting agency. Now I work full force on helping small businesses and founders establish or improve their brand based on their mission and values. I'm really into intentional design where everything has a meaning, a place, and a rhyme and reason. I love working for smaller founders because you can feel the soul of the business and the mission - it's just evident.